JDE Peet’s to acquire Campos Coffee
Albert Moncau and Will Young
JDE Peet’s announced today (16 June) that it is acquiring Australia-based specialty coffee roaster retailer Campos Coffee.
Founded in Sydney in 2002, Campos Coffee is available in over 600 cafés and present in multiple channels including direct-to-consumer, retail, and its own flagship cafés. Over the years, the Campos team has built a strong and growing business which complements JDE Peet’s Australian coffee business in both the out-of-home and retail segments. General manager, JDE Peet’s Australia & New Zealand, Albert Moncau, said, “The Campos team has built an incredible brand and network across Australia, delivering award winning and consistently outstanding coffee to their customers. The business is a perfect fit for us, and we look forward to welcoming the Campos team to our world of coffee and tea, learning from each other’s expertise, and building on their award-winning coffee experience.”
The founder of Campos, Will Young, added, “We are incredibly proud of what we have achieved from our humble beginnings on the streets of Newtown in Sydney. The transaction will enable the Campos brand to further unlock its true potential. JDE Peet’s has become Australia’s leading pure-play coffee business by respecting the heritage and uniqueness of local coffee brands. We are confident that Campos can and will continue to grow under their stewardship by continuing to focus on what made us Australia’s number one specialty coffee brand – high quality coffee and great service to our café partners.”
Terms of the deal were not disclosed but pending limited pre-closing conditions, the transaction is expected to be completed during July 2021.
JDE Peet’s portfolio in Australia includes L’OR, Moccona, Harris, Piazza Doro, Espresso Di Manfredi, Two Seasons and Pickwick. In 2020, JDE Peet’s generated total sales of EUR €6.7 billion (USD $8.04 billion).
In 2020, Campos generated revenues of approximately AUD $50 million (approximately USD $38 million) and expanded its availability offering premium whole bean blends online and in selected Woolworth’s supermarkets.