Dutch Bros holds 15th Annual Drink One for Dane fundraiser to support fight against ALS
On Friday 14 May 2021, Dutch Bros Coffee will mark its 15th annual Drink One for Dane day. Dutch Bros will donate a portion of proceeds from all of its more than 400 shops to the Muscular Dystrophy Association (MDA), the leading non-profit organisation in ALS research, care, advocacy, educational and professional programming.
Drink One for Dane began after Dutch Bros co-founder, Dane Boersma, was diagnosed with Amyotrophic Lateral Sclerosis (ALS). While Dane passed away in 2009, his fight to end ALS continues through his family and the Dutch Bros’ annual giveback, Drink One for Dane. The Boersma family and Dutch Bros started Drink One for Dane as a way to increase awareness of the disease, raise support for those affected, and to support research to find treatments and cures for ALS.
“For the last 15 years, our customers have astounded us with their support for Drink One for Dane,” said Travis Boersma, co-founder of Dutch Bros. “This day is a testament to Dane’s spirit and positive attitude that lives on through Dutch Bros every day. We’re honored to partner with the Muscular Dystrophy Association and support its vital mission of finding a cause and cure for ALS.”
This year, Dutch Bros is hoping to raise $1.6 million, which would bring the grand total donated to MDA over the last 15 years to $10 million. In addition to raising money at the stand, customers can donate directly to the campaign at www.dutchbros.com. As a thank you, customers who swing by on 14 May can snag a limited edition Drink One for Dane sticker (while supplies last).
MDA is the world’s leader in funding research, care and advocacy in the search to cure muscular dystrophy, ALS and related neuromuscular diseases. Research continues into understanding the root cause of the disease and finding a cure.
“We consider our partners at Dutch Bros more like family, because they have felt the pain of losing a loved one to ALS and know the mission we are on as deeply as we do. Drink One for Dane has been one of the most successful ALS fundraisers year-on-year. We are excited to again join Dutch Bros for another successful event this year. The millions of dollars Dutch Bros has raised and continues to raise provides essential support for the patient care, education and continuing critical research around finding a cure and cause for ALS. We won’t stop until we cure this devastating disease. Together, with Dutch Bros, we are on the path to doing that,” said Donald S Wood, PhD, president and CEO of MDA.
Much of the money raised since 2007 has gone to support MDA’s ALS-designated multidisciplinary care centers for patients, as well as to fund research for a cure.