The Sugarplum Macchiato dances into Dunkin’ this December
‘Twas the second day of December, when all through the land, Dunkin’ put a wonderful new drink in everyone’s hand. As visions of sugarplums start dancing in your head, Dunkin’ is bringing them now to your espresso cup instead.
Consumers may associate sugarplums with the holiday season, but have they ever actually tried one? This December, Dunkin’ is giving intrigued Americans the chance to experience the fabled holiday flavour with the launch of the new Sugarplum Macchiato.
Served hot or iced, the newest addition to the brand’s cheerful holiday espresso lineup features bright berry flavours of blueberry, raspberry, blackberry, and plum, accented by notes of vanilla and rounded out with a sweet sugary finish for the ultimate winter delight. The combination of Dunkin’s premium espresso, milk, and sugarplum flavour creates a whimsical, light-purple layered appearance for a beverage that is sure to start winter with a wow – and perhaps create a little festive “FOMO” as the highlight of holiday posts and photos.
According to Jill Nelson, vice president, marketing strategy at Canton, Massachusetts-based Dunkin’, “Our Sugarplum Macchiato is a colourful twist on a well-known, but perhaps mysterious-tasting, flavour of holiday lore. It’s the perfect complement to our fan-favourite holiday latte lineup and brings even more delicious cheer to the Dunkin’ menu.”
But what is your take on the Sugarplum Macchiato’s taste? As Dunkin’ provides people with perhaps their first-ever taste of sugarplum, the brand wants to hear everyone’s take on the unique drink. Dunkin’ invites America to offer an original description of the Sugarplum Macchiato’s distinct and delightful taste via a special seasonal AR lens on TikTok, Instagram, and Facebook using #DunkinSugarplum. For inspiration, Dunkin’ is turning to influencers, celebrities, Dunkin’ restaurant employees, and its own culinary experts to offer their own take on the Sugarplum Macchiato, with fun videos to be spotlighted on the brand’s social channels throughout December.
Dunkin’s holiday treats also include the new Frosted Snowflake Donut. With purple icing and special snowflake sprinkles, the Frosted Snowflake Donut is the perfect purple pairing with the Sugarplum Macchiato. Some of Dunkin’s classic donuts will be wearing their holiday best as well, with seasonal snowflake sprinkles for a festive new look.
Dunkin’s seasonal treats are available beginning 2 December for a limited time only. They may be ordered in-store or via the Dunkin’ App.