Steeped Coffee launches “Packs for Good” giving programme
Image credit: Steeped Coffee
In recognition of Giving Tuesday, Steeped Coffee, known for its simple award-winning brewing method that has become the standard for single-serve specialty coffee, has announced the launch of its Packs for Good programme (steepedcoffee.com/packsforgood). The new ongoing Packs for Good initiative helps support a growing list of charities through partner pages on the Steeped Coffee website using a giving code, where Steeped gives back 20% of all sales as a donation to each non-profit to support their mission.
To kick off Packs for Good, Steeped Coffee is shining light on the current growing hunger crisis in America affecting by donating to Feeding America. To show support, customers can use the code FEEDINGAMERICA at checkout and Steeped will donate 20% of total sales to Feeding America and its member food banks.
“We know that access to nutritious food is essential for a healthy lifestyle. Yet many people across the country may not know where they will find their next meal and the pandemic further exacerbates this issue,” said Blake Thompson, chief supply chain officer at Feeding America.
As the nation’s largest domestic hunger-relief and food rescue organisation, Feeding America is a network of 200 food banks and 60,000 food pantries and meal programmes that provides food assistance to more than 40 million people annually. As a result of the Covid-19 pandemic, Feeding America estimates that more than 50 million people could be food insecure in the United States this year, including 17 million children.
Steeped, Inc, a Benefit Corporation and Certified B Corp has a double bottom line of Purpose Beyond Profits. “We are always looking for ways Steeped can serve as a positive force for good,” said Josh Wilbur, CEO and founder of Steeped Coffee. “Packs for Good lets us generously give with 20% to meet the moment now and into the future as a vehicle for other organisations.”
Steeped Coffee is one of the only brewing methods that doesn’t require a machine, grinder, or special equipment to prepare premium coffee. Brewed similar to tea, Steeped Packs only need water to make a fresh cup of barista approved coffee. Each pack contains hand-roasted ground coffee that is nitro sealed for freshness in fully compostable packaging. The company’s proprietary brewing method bypasses any risks of using a communal coffee pot and has quickly been adopted by hundreds of the nation’s top coffee roasting companies and brands.
“There is no doubt we’ll never forget these times, but it’s what we do for others, even the small things, that will be remembered,” says Wilbur. “As a startup in these crazy times, Steeped is looking to do anything within reach to make a difference and encourage others to do the same. We know that every small act will all add up to make a big difference.”
In March, Steeped also launched the “Stay Home, Stay Steeped” campaign to encourage customers to stay home by providing free home delivery on all coffee, cups, kettles, and gear. The offer has been extended indefinitely and aims to help those adjusting to new rituals at home, and routines while working from home.
In April, Steeped, Inc also launched “You Give, We Give” (steepedcoffee.com/yougivewegive), a campaign to help fuel and lift the spirits of frontline doctors, nurses, firefighters, police, and first responders as they battle the Covid-19 crisis. “You Give, We Give” invited people to gift Steeped Coffee Packs to those on the front lines, with Steeped matching all gifts, pack for pack, and providing free weekly deliveries directly to the hospitals, stations, and clinics where they’re needed most. The programme was featured on the Ellen Show as well as by several celebrities and over 70,000 packs have been donated across the country.
For more information on Pack for Good, visit: steepedcoffee.com/packsforgood.