Kahlúa challenges the coffee world to look beyond the espresso martini at this year’s Global Coffee Festival

Photo courtesy of Kahlúa

This October, Kahlúa will showcase its coffee credentials at the world’s first Virtual Global Coffee Festival. On a mission to spark creativity amongst coffee connoisseurs around the globe, Kahlúa invites consumers, baristas and mixologists to look beyond the Espresso Martini and celebrate their passion for coffee cocktails.

Over the past year, the global coffee industry has experienced immense growth; despite recent world events the category has remained stable and resilient, as consumers’ love for coffee and cocktails continues to evolve. Kahlúa shares the same passion for great coffee and has done since 1936.

In the search for the next coffee cocktail, Kahlúa invites baristas and mixologists in the trade to participate in the #BeyondEspressoMartini challenge. Coffee enthusiasts from around the world are encouraged to get creative and experiment with different flavours and coffee notes from their home country, to come up with the Espresso Martini successor.

Commenting on Kahlúa’s global coffee cocktail challenge and the Virtual Global Coffee Festival, Will Pitts, Winner of the UK Coffee in Good Spirits 2020, UK Latte Art 2019 Champion and Kahlúa Global Barista says: “Coffee lovers around the world appreciate the tastes of varying coffee notes and the methodology involved to make a good brew. When creating a coffee cocktail, it is just as important to have a liquor that can reach the levels of quality provided by the coffee and methodology and that is why I recommend Kahlúa.”

Kahlúa is produced with 100% Arabica coffee, from the region of Veracruz, in Mexico. The coffee is brewed at room temperature for 14 hours, before being mixed in with rum. This gives it a profile similar to cold brew, with a high body and sweetness.

“Using Kahlúa is an awesome way to add body to any cocktail, especially for coffee fans looking for an extra hit of coffee (taste)! It’s going to be an exciting month for us, as we join the world on the discovery for the next coffee cocktail trend, to find the future successor of the Espresso Martini” Pitts comments.

To book tickets to attend the Virtual Global Coffee Festival, visit: www.globalcoffeefestival.com/Tickets.

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