The National Pediatric Cancer Foundation (NPCF) taps into the passion and creativity of the coffee industry for Brewing Funds the Cure – a lighthearted initiative designed to raise serious awareness and critical funds for pediatric cancer research. Kicking off this month (October), craft brewers from states around the nation will once again handcraft a signature philanthropic beer, Rising Hope, with 100% of proceeds benefiting NPCF.
New for the 2020 campaign, a signature Hope Roast coffee blend by Kahwa Coffee Roasters will also be available for caffeine-lovers, with 43% of net proceeds donated to NPCF – serving as a reminder that 43 children in the US are still diagnosed with cancer each day.
In 2019, the Rising Hope brew initiative had partners in 23 states and raised over $125,000. In 2020, the NPCF has partnered with breweries in more than 30 states nationwide and hopes to increase funds raised for life-saving research and treatments with the coffee community now on board. NPCF’s new collaboration with Kahwa Coffee Roasters – one of the largest independent coffee roasters in Florida – just released Hope Roast in September, expanding the Brewing Funds the Cure partnership programme to include coffeehouses, shops and online ordering.
Another opportunity for the coffee industry to get involved includes the Tap Handle Program, which allows coffeehouses to donate a percentage of sales per pour from the blend of their choice to NPCF for a week, month, etc. Additional ways to partner include adopting the NPCF’s sticker programme or by creating custom collateral to support the cause. Businesses in the coffee industry are invited to help support the NPCF find less toxic and more targeted treatments for kids – and ultimately one step closer to finding a cure. To learn more about collaborative partnerships with NPCF, visit: NationalPCF.org.
As additional partners join the philanthropic programme, all Brewing Funds the Cure partners will continually be updated on the virtual map at: brewingfundsthecure.org.