Spritz Tea unveils new look and new sparkling tea flavours
Spritz Tea, a central Ohio-based beverage startup founded in 2019, is unveiling a brand new look and releasing two new flavours this summer. Bright Citrus and Wild Acai join the brand’s line up of shelf-stable, sparkling teas, now available at select retailers throughout Ohio as well as online.
Bright Citrus is a softly sparkling pu’erh black tea with undertones of strawberry and raspberry, while Wild Acai is a delicate, floral white tea with flavour notes of mango and rose. The existing flavours in the brand’s portfolio are being renamed and the flavours have reportedly been tweaked slightly. Previously marketed as Hibiscus and Green, these two flavours will be known as Pink Guava and Golden Peach, respectively. The fifth and final flavour, which is yet to be announced, will be released later this year. All Spritz Tea’s infusions have no added sugar, are naturally caffeinated, vegan and keto-friendly.
Branding and packaging updates reflect slight changes to the brand’s logo, including a shift from doing business as Spritz Sparkling Tea to simply Spritz Tea. Additionally, each sparkling tea flavour will now own a colour. Spritz Tea is also launching a brand new website.
The packaging refresh and new naming conventions were motivated by feedback the brand received from judges when participating in BevNet’s New Beverage Showdown in 2019, where the brand won the audience choice award. “The feedback we received from BevNet’s panel of experts at Showdown was invaluable to the evolution of our branding, and Spritz’s shelf presence,” stated Kathryn Dougherty, founder and CEO of Spritz Tea. “The new facings really are a standout on shelves.”
For more information, visit: www.spritztea.com.
