Clipper Teas offers free eco cup with new on-pack promotion
Clipper Teas is rewarding its loyal UK tea drinkers with a free illustrated bamboo cup in exchange for four tokens found on special packs.
Offering a more environmentally-friendly way to enjoy tea, Clipper’s new on-pack promotion is printed on over 400,000 packs of the brand’s Everyday Tea.The packs are available now in a wide variety of stockists spanning supermarkets, convenience and independent health food shops including Tesco, Ocado and Sainsbury’s, with the incentive running until all packs are sold.
Each free cup, made from natural, rapidly renewable bamboo fibre, is BPA Free and dishwasher safe. Clipper Teas’ products are all made with pure natural ingredients and a clear conscious, so the cup reflects the Clipper philosophy of ‘making every cup count’. Through the new promotion, Clipper aims to discourage the unnecessary use of paper cups and single-use plastic, by giving consumers their own washable and reusable cup.
Wessanen UK category and marketing director, Bryan Martins said: “Everything Clipper does is guided by its commitment to natural, fair and delicious tea, which extends to the new on-pack promotion. We wanted to give loyal customers a gift that serves a sustainability purpose – encouraging them to re-use their cup. Over 2.5 billion takeaway tea and coffee cups are discarded per year in the UK, and by supplying reusable cups to some of our shoppers, we hope they can enjoy their tea in a sustainable way – whether at home, or out and about.”
