Lavazza Professional adds more drinks products to its KLIX Eco Cup portfolio

Lavazza Professional has forged ahead with its commitment to a dramatic reduction in plastic cup use by expanding the range of KLIX drinks that are available in its KLIX Eco Cup.

Introduced in February 2020, the cup was heralded as ‘a truly sustainable solution for hot drinks and the first of its kind in the vending industry’. The cup is constructed of a patented water-based dispersion barrier board, which is PEFC accredited and sourced from sustainably managed forests.

The expansion of the KLIX Eco Cup range is a further demonstration of Lavazza Professional’s commitment to ‘helping [its] customers to achieve their objectives’. Increasingly, customers are demanding that the products they purchase throughout their businesses are recyclable, plastic free and sustainable – and the breakroom is a major focus for them in this mission.

Customers can now purchase Lavazza Professional’s entire coffee range – Nescafe Gold Blend, Nescafe Original and Kenco – plus Lipton Lemon Tea in a KLIX Eco Cup. Additionally, the cup’s deployment is expanding to embrace the company’s cold drinks: a choice of flavoured water drinks, comprised of Citrus Fruits, Orange & Peach and Summer Fruits, are also now available in the KLIX Eco Cup.

Lavazza sees its KLIX Eco Cup as a pioneering breakthrough, bringing an exciting and sustainable solution to the vending world, as currently only one in 400 cups are recycled. Lavazza says its new cup can bring the industry a step closer to improving that statistic by using pioneering technology to drastically reduce the amount of PE plastic used in paper cups and in so doing, take a significant step towards increasing cup recycling.

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