illy launch Canadian eShop
illycaffè has expanded its e-commerce business into Canada, making the country the fourteenth to have a direct-to-consumer illy eShop.
The Canadian eShop, accessible in both English and French, sells the full breadth of illy products including coffee in a variety of formats. The illy blend is available in a range of roasts and formats including whole bean, various grinds for drip coffee, mocha and espresso along with single-serve formats including iperEspresso capsules, compatible capsules, and K-Cup Pods. The product offering also includes Arabica Selection single origin coffees, many coffee accessories and gifts including illy single serve coffee machines, the illy Art Collection, and illy’s convenient monthly coffee subscription program (coming soon).
Over the past ten years, high-quality coffee consumption has steadily increased in Canada, rising by 10% over the last five years.
“This expansion is a win-win to offer Canadian customers a convenient new way to shop and enjoy our products,” said Barry Sheldon, president and chief operating officer for illycaffé North America.
“Canada has warmly embraced our brand over many years, which is a testament to our leadership in creating quality and innovative products, and to upholding the highest standards in sustainability and ethics.”
To celebrate the launch, illy is offering $10 off any purchase of $75 or more between August 1– 22 by using the code CANADA at checkout. Canadian eShop visitors can also enter for a chance to win an illy X1 iperEspresso Anniversary 1935 Machine in stainless steel, a case of coffee and an illy Art Collection set (total retail value of package: $1,000). To enter, visit bit.ly/illyCanadaSweeps