Lavazza re-launches classic collection range

Lavazza will be unveiling its re-launched Classic Collection food service range for preparation in professional settings, at the European Coffee, Tea & Soft Drinks Expo.

Within the new range, the Specials (Gold Selection, Top Class, Gran Riserva, Super Gusto UTZ, Dek) are the result of washed Arabica beans hand-picked in the highlands of Central and South America, blended with washed Robusta beans such as Kaapi Royale (India) and Java (Indonesia). The Lavazza Specials are also available for the first time in capsules for the BLUE capsule machine system and in Filter for a wider range of coffee options. The Classics (Super Crema, Gran Espresso, Gran Espresso Dark Roast, Crema e Aroma, Bella Crema) – are a selection of the best coffee origins, combined with innovative roasting techniques.

The new range will be showcased at Lavazza’s stand at the European Coffee, Tea & Soft Drinks Expo. During the expo, which is taking place on 21-22 May at Olympia London, the Lavazza stand will hold demonstrations  and workshops with the refreshed collection, hosted by Lavazza’s Training Centre experts. These sessions, open to all who attend the two-day London event, will include exploring the relationship between senses and the world of coffee; teaching the basic principles of latte art; and exploring a wide variety of alternative brewing methods.

Lavazza is also the Official Coffee Sponsor of the Barista Masterclasses taking place at the expo. This new feature of the event will demonstrate the talents of the best known, championship-winning, and most inspiring baristas. The masterclasses will not only provide visitors with a refresh on the fundamentals of coffee making but will also keep them up to date with the latest trends and inspiring advances in the world of coffee. As part of the sponsorship, Jason Clark, author of The Art & Craft of Coffee Cocktails, will run a masterclass on behalf of Lavazza, showcasing the versatility of the new Classic Collection.

Andrea Bello, marketing director for UK and Ireland for Lavazza, said: “We’re thrilled to be showcasing for the first time in the UK our recently transformed Classic Collection range to a 100% professional audience. The European Coffee, Tea & Soft Drinks Expo, is the perfect opportunity for us to engage with new potential customers, whilst introducing new prospects to our coffee heritage and showcasing Lavazza’s finest blends. As part of this, we’re also delighted to be sponsoring the Barista Masterclasses, an inspiring platform that gives Baristas the chance to express themselves and excite others with their incredible talents.”

The new Classic Collection is available now to food service partners direct from Lavazza and its selected wholesale partners.

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