Bear announce partnership with The Dignity Project
UK-based coffee house, Bear, has announced its collaboration with OneByOne’s Dignity Project and the work that they are doing to initiate some regular funding for the scheme.
Behind every great woman is a young girl who was given a chance. In order to develop into strong women, young girls must first be provided with education, basic resources and – in turn – opportunity. A study conducted by UNESCO revealed that 1 in 10 girls in Africa miss school every month due to limited or no access to sanitary products, and little awareness of how to manage their period effectively.
The Dignity Project is a program led by UK-based charity, OneByOne. The project sends volunteers to communities in many third-world nations to offer valuable biological training as well as educating the girls on the dangers of human trafficking and sexual abuse. The charity also distributes Dignity Bags to every girl who goes through the project which contain reusable sanitary products, underwear and information leaflets on their personal wellbeing and safety.
“We are beyond proud to reveal the work we have been doing with OneByOne on The Dignity Project. In many cases, the coffee we use in-store has been grown and picked by people within – or similar to – the communities that Dignity has reached. This only heightens the importance of us, as an entire industry, getting behind charities and projects like Dignity that focus on the wellbeing of these communities. Without these people, our industry wouldn’t exist,” said Louise Cook, head of coffee at Bear.
BEAR are currently profiling a beautiful single origin coffee from Kenya to retail in the UK and the USA, from which 100% of profits will be donated to aid the development and continued delivery of The Dignity Project. Funds raised will be used to create and improve resources given out in Dignity Bags, provide food and refreshments for the girls at each event, and ensure representatives from the local authorities are in attendance to support volunteers.
“So far, The Dignity Project has helped 8,000 girls across four countries. With Bear’s help, we will continue to develop the program overall and increase our reach. Our goal is to reach 20,000 girls before the end of 2020, expanding out of Africa and launching into Asia and South America too,” said Becky Murray, founder & president of OneByOne.
The co-branded coffee is set to appear as a guest roast across all Bear sites for a limited time. Retail bags will be available to purchase for home-use from all Bear stores and online through their website. Wholesale orders will also be welcome and pricing will be available on request.
It takes a village to raise a child, but it only takes a coffee to help them do so.