Caribou Coffee partners with Girls on the Run for 2019’s Amy’s Blend
Caribou Coffee has released its Amy’s Blend for 2019, a coffee that pays tribute to the company’s first roastmaster, Amy Erickson, celebrating the way she lived and her enduring legacy of leadership.
For 20 years, Caribou has been celebrating Amy, who passed away from breast cancer in 1995, donating a percentage of Amy’s Blend sales to a charitable cause. For 2019, Caribou Coffee has partnered with Girls on the Run International, to continue telling Amy’s story while also supporting the next generation of female leaders.
“Amy’s Blend has become a signature coffee that our guests look forward to every year, and this year we are also excited to launch a new line of beverages and products that we believe honor Amy’s spirit,” said Jenifer Hagness, vice president of global marketing, product & merchandising at Caribou Coffee. “Amy was vibrant, energetic, and a true leader. Our partnership with Girls on the Run is a way to honor Amy, but also support young girls who will soon lead our coffeehouses, our communities and our world.”
Caribou Coffee will donate 10% of all sales of Amy’s Blend beans, specialty drinks and merchandise to Girls on the Run. Amy’s Blend coffee is available in light and dark roast 10-ounce packages for $9.99, and other items include shirts, drinkware and two specialty Caribou Coffee drinks: Pomegranate Acai Tea Latte with coconut milk and Matcha Tea Latte with coconut milk.
“What a thrill to partner with Caribou Coffee,” said Theresa Miller, chief engagement officer, Girls on the Run International. “We’re proud to be a part of a promotion that honors Amy, but also focuses on shaping the women of tomorrow to be joyful, healthy and confident.”