Swiss Water Decaffeinated Coffee extends European markets
Image: Swiss Water
Swiss Water Decaffeinated Coffee has opened a European head office in Bordeaux, France, and has appointed Emmanuel Dias as vice president trading, Europe.
Dias brings a background in coffee and cacao trade management, including roles with COFCO International and Touton SA. His academic background includes a postgraduate specialty in banking, finance, and trading.
Swiss Water has seen consumption of decaf coffee increase in Europe, overtaking the US. Europe also boasts the highest per capita coffee consumption globally. “Swiss Water has been developing Europe for many years, however, significant changes in consumer preference for cleaner foods and a business marketplace that is questioning chemical residuals in coffee are presenting much greater opportunity now,” said Swiss Water CEO Frank Dennis. “This opportunity is best serviced with representation on the continent by increasing access and improving customer service with 24-hour coverage capabilities.”
“The opening of the European office is another important step for Swiss Water, and I am thrilled to be part of this endeavor,” said Dias. “Our objective is to provide the full array of sales and support services we currently offer in North America, translating into higher availability, increased awareness, and a stronger brand—all of which are essential in supporting the growth of our roaster and importer partners.”
Dias and the Swiss Water Europe office will join forces with Swiss Water’s existing sales team to leverage these trends, build upon a growing roaster and importer partner base, and identify opportunities for mutual growth in the sales of clean, chemical-free, decaffeinated coffee.
About Swiss Water Decaffeinated Coffee
Swiss Water’s mission is to produce amazing coffee without caffeine. To do that, it employs the proprietary Swiss Water Process to decaffeinate green coffee, leveraging advanced scientific systems and controls to produce coffee that is 99.9% caffeine free. The Swiss Water Process is a chemical-free water process for coffee decaffeination and is certified organic by the Organic Crop Improvement Association.
As the world’s only consumer-branded decaffeination process, Swiss Water is trusted and recognized globally for chemical free, quality decaffeination. Swiss Water Process decaffeinated green coffees are sold to leading specialty roaster-retailers, specialty coffee importers, commercial coffee roasters, and regional distributors in 56 countries around the world.