ITO EN Launches New Matcha Love and Oi Ocha Tea Flavours

ITO EN (North America) Inc unveiled new flavours of its premium matcha LOVE Tea Bags and a new Oi Ocha Cold Brew ready-to-drink at the 2017 Summer Fancy Food Show in New York.

The two new matcha LOVE Tea Bags are offered in Lemon Verbena + Peppermint and Apple + Ginger, infusing a fruity and invigorating zest to play off the premium Japanese matcha and green tea. The Oi Ocha Cold Brew utilises an authentic Japanese cold brew process of ice steeping the tea leaves to extract a smooth, clean taste to allow the purity of the tea leaf to shine. The new products will begin shipping to retailers this fall.

“The new combinations of our new matcha LOVE Tea Bags complement the naturally sweet umami taste of matcha and green tea, giving tea lovers a fresh and delicious option to shake up their morning ritual or afternoon pick-me up,” says Rona Tison, executive vice president of corporate relations & PR for ITO EN (North America) Inc. “With the success of our recent launches of our cold brew lines for TEAS’ TEA Organic and matcha LOVE, we are proud to expand our offerings to our classic Oi Ocha using a Japanese cold brew method of Mizudashi. Our loyal fans can now experience the lighter, smoother taste of cold brew with our traditional Oi Ocha.”

New product details include:

  • Matcha LOVE Matcha + Lemon Verbena + Peppermint Tea Bags – perfect for brewing hot or cold, the marriage of herbal citrus notes and cooling peppermint offers a light, effervescent taste that blends harmoniously with finely milled matcha. Ten premium matcha bags in each box.
  • Matcha LOVE Matcha + Apple + Ginger Tea Bags – notes of crisp apple and warm ginger merged with the full-bodied matcha, creating an aromatic tea experience. Ten premium matcha bags in each box.
  • Oi Ocha Cold Brew – unsweetened and crafted with premium, whole-leaf green tea leaves and matcha, this authentically ice-steeped green tea delivers nutrients wrapped in a clean, smooth naturally sweet sip. Available in 16.9-fl oz bottles.

ITO EN North America, based in Brooklyn, New York, was recently awarded “Best Tea Industry Innovation” at the 2017 World Tea Expo, recognising the brand for its impactful strides in product research and development for the tea category. The company was also ranked #18 by Fortune as one of “50 Companies Changing the World” for its sustainable tea farming practices

Matcha LOVE and Oi Ocha are currently available at natural food stores and specialty supermarkets across the US, including Whole Foods Market, Sprouts Farmers Market, Wegmans and The Fresh Market. Products are also available at ITO EN brand retail stores and online at For more information, visit matcha LOVE at and Oi Ocha at

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