Caribou Coffee Introduces Limited Edition Vikings Blend
Caribou Coffee has launched SKOL Vikings Blend coffee in honour of the hometown Minnesota Vikings football team. This limited release, medium blend roast is now available in 10-ounce ground bags in all Minnesota Caribou locations and on CaribouCoffee.com.
“Caribou is proud to be the Official Coffee of the Minnesota Vikings, and we couldn’t be more excited to launch Vikings Blend” says Jenifer Hagness, vp of marketing and product innovation. “With a combination of cinnamon, nutty and cherry notes, the blend is designed to fuel Vikings fans all season.”
The new SKOL Vikings Blend will also be available in most Minnesota grocery stores. K-Cup 10-count packages will be available in September as well. Both the 10-oz bag of ground coffee and the K-Cup package have a MSRP of USD $9.99.
Caribou Coffee, which is based in Minneapolis, also announced that 10% of proceeds from Vikings Blend sold in Caribou locations will go to University of Minnesota Masonic Children’s Hospital. “University of Minnesota Masonic Children’s Hospital is grateful for this new partnership with Caribou, a brand synonymous with Minnesota,” says Joseph Neglia, MD, MPH, the physician-in-chief of Masonic Children’s Hospital. “We have had a long-standing relationship with the Minnesota Vikings and are thrilled to team up on Vikings Blend to make a lasting impact for patients and their families at our hospital.”
Founded in 1992, Caribou Coffee is the second largest company-operated premium coffeehouse in the United States with more than 263 company-owned stores and 50 Coffee & Bagels stores in partnership with Einstein Bros. Bagels, 142 domestic license locations in 19 states and 268 international franchise stores in 12 countries. Known for a commitment to sustainability, the Caribou was one of the first major US coffeehouses to serve 100% Rainforest Alliance Certified coffees and espresso.