Teavana Launches Sparkling RTD Craft Iced Teas
Teavana has introduced premium sparkling ready-to-drink (RTD) iced tea beverages to limited markets in the United States. Teavana Sparkling Craft Iced Tea will first be regionally available in select Northeast and Midwest grocery stores with plans for national distribution in 2019.
Available in two flavours, Blackberry Lime Green Tea and Unsweetened Peach Nectarine Green Tea, Teavana Sparkling Craft Iced Tea has a suggested retail price of USD $2.39 per bottle. Teavana Sparkling Craft Iced Teas join the Teavana Craft Iced Tea portfolio that also includes six sweetened and unsweetened still flavours, which are available nationwide.
The addition of sparkling iced teas to the RTD Teavana Craft Iced Tea line comes as consumer interest in sparkling beverages is on the rise. The sparkling water category alone saw overall sales revenue increase by 16.1% over the course of one year, according to 2017 IRI data. Teavana’s first ever sparkling iced teas are brewed from fine teas and botanicals with no artificial flavours.
New Teavana Sparkling Craft RTD Iced Teas are now available at select grocery retailers in New York, New Hampshire, Vermont, Maine, Missouri, North Dakota, South Dakota, Nebraska, Kansas, Iowa and Minnesota.