Sensient’s New Natural Flavour Collections Capture Consumer Trends

Sensient Flavors has launched an All Natural Flavour Collections that has been created to help food and beverage manufacturers respond successfully to upcoming market trends and reflect current consumer preferences. The latest findings from Sensient’s consumer and market research underpin Sensient’s new All Natural Flavour Collections, which are split into five key botanical areas: Tea, Florals, Herbs, Spices and Ginger.

“As sophisticated consumers demand more natural, healthier options, and the chance to express their individuality, botanicals are making a comeback in the food and beverage world,” comments Barbara Lezzer, director of marketing Europe.

Tea is no longer a beverage to be had at a certain time of the day. Exciting new offerings have consumers reaching for tea in different forms and flavours around the clock. It is associated with sophistication and flair as well as with naturality and health. The ability of tea to offer rich, intricate profiles makes it the perfect way to add flavour and depth to everything from ice cream to chocolate and alcoholic beverages. Sensient’s Tea Collection brings together eight different tastes: Green Tea, Matcha Tea, White Tea, Cascara Tea, Rooibos, Chai Tea, Black Tea and Earl Grey.

Sensient’s Floral Collection offers spicy and herbaceous as well as delicate and sweet flavours for a multitude of applications and include: Jasmine, Chrysanthemum, Desert Wildflowers, Elderflower, Geranium, Rose and Lavender alongside Orange Blossom, Cherry Blossom and Hibiscus.

Sensient’s Spice Collection offers a modern twist with Black Pepper, Pink Peppercorn, Star Anise, Clove Bud and Saffron firmly in the beverage arena, and with their inherent heat Cinnamon, Capsicum, Cardamom and Liquorice are the ideal way to add warmth to bakery and dairy.

Culinary herbs add naturalness and offer aesthetic appeal to beverages and food. Sensient’s Herb Collection comprises Garden Mint, Coriander Leaves, Sage, Rosemary, Hops, Oregano, Basil, Thyme, Lemongrass and Aloe Vera.

Ginger has been trusted since Roman times, and is now enjoying a resurgence amongst consumers of all ages. However, not all ginger is the same. Sensient’s Ginger Collection feature six distinctive flavour profiles: Classic Ginger Beer, Ginger Ale, Ginger Root (gari), Spicy Ginger, Nigerian Ginger ¬¬and Chinese Ginger (galangal).

Sensient’s All Natural Flavour Collections are based on Sensient Natural Origins, a range of authentic true-to-nature extracts derived from the named source (FTNS) botanical and other organic-based ingredients, created using selective extraction techniques that capture the true flavour and aroma profile of the original source.

Sensient Flavors uses proprietary technologies to create customised flavour and colour solutions for customers in the Beverage, Sweet and Savory segments. It is a business unit of Milton Keynes, UK-based Sensient Technologies Corporation, a leading global manufacturer and marketer of colours, flavours and fragrances. The company’s customers include major international manufacturers representing most of the world’s best-known brands. For more information visit:

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