Teavana Celebrates Summer ‘Fri-YAYS’

With Memorial Day weekend being the unofficial kick off to summer in the US, people start thinking about flip flops, sunshine, outdoor fun—and for many, iced tea.

According to the Tea Association of the USA, 80% of tea consumed in America is iced tea. Teavana is helping iced tea drinkers slip into the summer mood with the launch of a new line of summer cocktail-inspired iced teas, the return of customer-favorite Beach Bellini and the declaration of the first summer “Fri-YAY” today, Friday, 26 May, with a free, select iced tea.

During happy hour (3-7pm) on 26 May, customers can enjoy a free 24-fl-oz handcrafted featured iced tea at participating Teavana stores in the US and Canada. Customers can choose from three iced tea flavours, including Beach Bellini, Strawberry Daquiri and Pina Colada. Use the code FriYAY or show this exclusive Summer Fri-YAY invitation in-store to redeem the free iced tea, while supplies last.

“This summer, we’re kick-starting weekends with Summer Fri-YAYs,” said Michelle Chin, vice president, category and integrated marketing, Teavana. “We are thrilled to invite our customers to enjoy refreshing Teavana iced tea blends that have been specially crafted to transport your taste buds and inspire care-free, summer moments.”

Inspired by sun-drenched summer parties and the popularity of craft cocktails, Teavana is taking over happy hour all summer with new iced tea blends, layering inventive flavours made of the highest-quality herbs and botanicals. Teavana is also celebrating summer “Fri-YAYs” every Friday, starting 2 June through 11 August, from 3-7pm. Customers who buy one 24-fl-oz handcrafted featured iced tea beverage will get a second beverage of equal or lesser value for free to share with a friend. Customers can choose from three iced tea flavours, including Beach Bellini, Strawberry Daquiri and Pina Colada.

Teavana’s summer cocktail tea blends are available as handcrafted brewed iced teas and as loose-leaf tea blends for purchase at Teavana retail stores and at www.Teavana.com:

  • Beach Bellini, has notes of papaya, pineapple and citrus that make a bright, tropical splash.
  • Strawberry Daiquiri, combines sweet strawberry, smooth vanilla and rose petals.
  • Piña Colada, brings you to paradise with coconut, pineapple and vanilla-kissed tropical fruit.
  • Mandarin Mimosa, a breezy, citrus-brightened blend that combines mandarin orange, mango, papaya and lemongrass.

Visit Teavana.com/Summer to discover Teavana’s cocktail-inspired blends.

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