Dunkin’ Donuts debuts Frozen Dunkin’ Coffee, perks week returns
Just ahead of summer, Dunkin’ Donuts is now serving the taste of its signature coffee, frozen. A permanent addition to its coffee lineup, new Frozen Dunkin’ Coffee is now available at participating Dunkin’ Donuts restaurants nationwide. Crafted to deliver the taste of Dunkin’ Donuts’ Original Blend coffee, Frozen Dunkin’ Coffee is made with a special extract featuring 100% Arabica coffee to bring forward the signature flavour of the brand’s premium coffee, blended with ice and dairy for a rich, sweet and creamy beverage to keep guests energized any time of day.
“This is the frozen beverage for people who love coffee. With Frozen Dunkin’ Coffee, we’ve captured the same taste and quality that millions of Dunkin’ Donuts guests enjoy each day, now blended frozen,” says Chris Fuqua, senior vice president of Dunkin’ Donuts Brand Marketing & Global Consumer Insights & Product Innovation. “As one of the world’s leading coffee brands, Frozen Dunkin’ Coffee represents an important addition to our coffee menu, and we’re excited to keep our guests running with this new frozen beverage inspired by our iconic Original Blend coffee.”
Frozen Dunkin’ Coffee can be customized with any Dunkin’ Donuts flavour swirl or flavour shot as well as the choice of cream or whole or skim milk. The coffee extract featured in Frozen Dunkin’ Coffee was created specifically to complement all varieties of Dunkin’ Donuts’ coffee flavours, including Coconut Crème Pie and Butter Pecan, both available now for a limited time.
Dunkin’ Donuts will welcome the summer season by giving customers a chance to experience a taste of its newest coffee beverage for free. On Friday, 19 May, Dunkin’ Donuts will offer all guests a complimentary sample (3.5-oz) of Frozen Dunkin’ Coffee from 10am to 2pm at participating Dunkin’ Donuts restaurants nationwide, while supplies last.
Frozen Dunkin’ Coffee joins Dunkin’ Donuts’ existing menu of high-quality coffee choices perfect for warmer weather, including iced coffee and espresso beverages, Cold Brew coffee, and ready-to-drink bottled iced coffees.
Dunkin’ Donuts also announced it is bringing back Perks Week. From 15-19 May, DD’s more than six million Perks Rewards Program members will receive special daily deals.
Each day DD Perks members will be served a special daily deal. All daily deal offers are open to both existing DD Perks members and anyone who enrolls in the program during the week. As an added incentive for new members, the first 20,000 people who join DD Perks during this period using promo code PERKSWEEK will receive USD $5, loaded directly onto their enrolled DD Card.
Daily deals for the upcoming Perks Week include:
- Mobile Monday: Earn triple points on all purchases made via On-the-Go Mobile Ordering.
- Two Hundred Point Tuesday: Earn a free beverage (200 points) for using Auto Reload. (Available for new auto enrollees only. Limit one per customer.)
- WTFast Wednesday: Earn a free beverage (200 points) when using On-the-Go Mobile Ordering. (Limit one bonus point offer per DD Perks member.)
- Top Speed Thursday: Enjoy a medium-size cup of Dunkin’ Donuts’ signature Hot or Iced Coffee for the special price of USD $1.29 when purchased via On-the-Go Mobile Ordering. (Limit one per DD Perks member.)
- Fun-filled Friday: Earn a free beverage (200 points) with the purchase of Dunkin’ Frozen Coffee. (Limit one bonus point offer per DD Perks member.) This offer will coincide with the aforementioned nationwide tasting event, in which Dunkin’ Donuts will offer all guests a complimentary of Frozen Dunkin’ Coffee. (See above for details.)
In addition to Perks Week offers, DD Perks members who make a purchase during Perks Week with their enrolled DD Card, or anyone who enrolls in the DD Perks Rewards Program, will be entered into a daily drawing to receive a year’s supply of Dunkin’ Donuts coffee. No Purchase Necessary. For ages 18+. For details on how to enter without purchase, and for official rules, visit http://ddsweeps.com/.
According to Sherrill Kaplan, vice president of Digital Marketing and Innovation for Dunkin’ Donuts US, programs like Perks Week underscore the brand’s commitment to show appreciation for its most loyal guests. “Loyalty is the main focus for all that we do at Dunkin’ Donuts, and our guests appreciate that we recognize their passion and allegiance to our brand in meaningful ways. We are excited to bring back Perks Week to reward both new and existing DD Perks members.”
The DD Perks Rewards Program rewards guests nationwide with points toward free Dunkin’ Donuts beverages for every visit they make at participating Dunkin’ Donuts locations. With DD Perks, guests earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled DD Card, either plastic or via the Dunkin’ Mobile App. To enroll in DD Perks and for complete details about the program, visit www.DDPerks.com.