Aloha launches new tea products and rebrands
Aloha, a wellness brand that makes healthy living simple and accessible, reformulated and expanded its product lines and redesigned brand, which will improve shopability and drive brand differentiation. Aloha makes plant-based nutrition accessible to consumers and believes these changes will drive better shelf presence and consumer awareness.
The health and wellness movement continues to gain momentum as consumers continue to seek out products free of gluten, soy, dairy, and artificial ingredients. According to Food Business News, the plant-based food and beverage market now exceeds USD $4.9 billion in the US with sales growing more than 3.5% since last year, outpacing the total food and beverage industry.
Pursuant to this, Aloha has undertaken a complete rebrand that is designed to increase consumer engagement and product sales both online and in stores. This new marketing and branding strategy has been developed to position Aloha as a leader in organic, plant-based nutrition. The improved packaging debuts this month. The rebrand reflects both the evolution of the company as well as its vision for the future.
The new flavors and items stretch across all of Aloha’s product lines (protein bars, protein powders, etc). In tea, the product line has been expanded to include organic, non-GMO, goal-based teas: Boost, Soothe, Calm, Focus. Theses teas are available beginning this month.
The new items join Aloha’s previously existing tea line up: Sleep, Beauty, Clean, Energy and Protect. All of Aloha’s teas are available in biodegradable sachets and have a MSRP of USD $4.99 (15 sachets per box). ALOHA products are available at grocery and natural food retailers across the US including Target and Stop&Shop. Products are also available online at www.aloha.com.
“We’re excited to roll out our new products and new look as it embodies our vision of the company and the consumers we serve,” said Molly Breiner, head of marketing at Aloha. “The rebrand signifies a vital part of our growth strategy as we continue to grow and innovate throughout the remainder of the year.”