Third Wave Specialty Roasters Reimagine Soluble Coffee

Image: Partners Coffee, Partners Coffee offers instant versions of its hand-roasted, sustainably sourced blends. The sachets are 60 percent compostable and the boxes are recyclable.

Instant coffee is losing ‘low quality’ stigma and becoming a competitive sector as third-wave coffee companies enter and advance the premiumisation of the soluble coffee category.

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Tea & Coffee Trade Journal