How to best use your AVPA medal

How to use medals and awards of distinction

Within any industry, medals and awards represent accomplishment, achievement, and prestige, but they also have strong marketing potential and team-building opportunities. The blog below specifically discusses the AVPA (Agence pour la Valorisation des Produits Agricoles) medal but can be applied to other medals, awards, and honours.

With the AVPA specifically, this international distinction is much more than just a trophy: it reflects the quality of your production and the work of an entire team. It is therefore only natural to start by thanking and including your collaborators and partners in this success. They are, in large part, the ones who made this achievement possible.

Valuing your professional environment

On a daily basis, you work closely with suppliers, banking partners, and local or regional institutions. All these actors form your professional ecosystem. The AVPA medal represents strong external recognition, which reassures and enhances this relationship of trust. Let them know. Tell them that their collaboration contributed to the achievement of such a distinction. This gesture strengthens your ties and reinforces your image.

A powerful commercial lever

From a commercial standpoint, this medal becomes a true asset. It reassures your existing customers in their choice and can play a decisive role in negotiations with new prospects. It is a tangible proof of your commitment to quality — a strong argument for those who are still hesitating. Integrate it into your commercial pitch, highlight it during meetings or tenders. It’s an additional persuasive tool.

Key actions to maximise the impact of your medal

• Work with the local press: Local media are often on the lookout for inspiring stories to share, and your success is certainly one of them. A clear and concise press release, sent to the right contacts, can generate valuable media coverage. Local audiences are often sensitive to the achievements of their region, which amplifies your message.
• Organise an award ceremony : Whether in your own premises or in a symbolic public venue, a ceremony is a great opportunity to celebrate your award with your teams, partners, clients, and local officials. It’s a unifying moment, ideal for communication and enhancing your brand image. With the AVPA, a representative may also be able to attend and reinforce the impact of the medal presentation. It might also be worthwhile to organise a joint ceremony with other producers from the same region. This strengthens territorial identity and creates a powerful collective dynamic.
• Showcase the medal in all your communications: Display your AVPA medal wherever it is relevant — in your commercial brochures, on your website, on your packaging, trade show booths, commercial correspondence, and more. The more visible it is, the more effectively it works as a marker of quality.

However, before engaging in any marketing or communication with the medal/award, check with the award’s/medal’s official organisation to see if there is any sort of agreement that must be signed first. With the AVPA specifically, official use of the medal’s visual and associated certificates requires signing a license agreement.

A medal/award is much more than a symbolic reward. It is a strategic opportunity, a powerful communication tool, and a lever of trust for everyone around you: collaborators, partners, clients, and prospects. It’s your turn to make it shine!

To see the explanatory video, click here: How to use the AVPA medal ?

• Philippe Juglar is the president of AVPA (Agence pour la Valorisation des Produits Agricoles), a Paris‑based non‑profit organisation dedicated to promoting the value of high‑quality agricultural products by recognising excellence among small producers around the world.