Registration is open for the 2027 National Coffee Association (NCA) Convention to take place in Austin, Texas, 4-6 March, at the JW Marriott Austin. The NCA Convention is expected to gather around 800 industry leaders and decision-makers from across the global supply chain including coffee roasters, manufacturers, traders, retailers, wholesalers, distributors, growers, and suppliers.

NCA president & CEO William “Bill” Murray commented:

“The NCA Convention is where industry thought leaders and decision-makers collaborate, build meaningful relationships and develop partnerships that drive business forward and help shape the future of coffee. NCA looks forward to bringing the coffee community together in Austin, a city with a unique and vibrant coffee culture.”

Programme highlights include:

• Hands-on workshops and breakout sessions on topics such as supply chain logistics, consumer trends, global markets, and regulatory compliance (Thurs–Sat)

• Networking “kickstart” happy hours, evening receptions with live entertainment, networking breakfasts and coffee breaks with exhibitors, and a Next Gen networking social (Thurs–Fri)

• General sessions including a preview of the 2027 National Coffee Data Trends (NCDT), a forecast of the US economy and markets, and keynote talk (Thurs–Fri)

• Awards luncheon to honour the 2027 NCA Individual Recognition Award winners (Fri)

• NCA Coffee Gives Back events including a Day of Service volunteer project benefiting the local community (Thurs) and the International Women’s Coffee Alliance (IWCA) Breakfast supporting women in the global coffee community (Fri)

Early bird registration rates are available until 10 December. For more information and to register, visit ncausa.org/convention.