International Matcha Congress
Date: 12 November 2026
Location: Tokyo, Japan
The International Matcha Congress (IMC) is an official framework for the industry’s sustainable development, bringing together every player in the matcha value chain — producers, companies, researchers, and government officials — under one roof. By sharing the latest developments and common challenges, and through dialogue with the world’s top leaders, the Congress will establish a shared understanding across the industry and a clear direction forward. And the IMC aims to be more than dialogue for its own sake: a starting point from which participants step forward into action, together.
