Ahmad Tea at 40: Building a Global Brand Without Losing Sight of the People Behind the Leaf

Ahmad Tea was founded in 1986 by Rahim Afshar and his brothers. Image credit: Ahmad Tea.
In honour of Ahmad Tea’s 40th anniversary, T&CTJ examines the company’s beginnings in a small office above the family’s shop to global brand that currently operates in 90 countries while maintaining its mission to produce a consistently quality product that makes a minimal impact on the environment, and continually supports and advocates for the people behind the leaf. By Vladislav Vorotnikov
This feature article is restricted to logged-in paid subscribers.
Login or subscribe now to view this exclusive content.
company policies company profile marketing strategy
PeopleDr Ebraham Afshar Vladislav Vorotnikov
OrganisationsRegions
