Cupper’s Journey launches in the UK with premium African coffee range

Cupper’s Journey, a new British coffee brand, is set to make its debut in the UK food and drink sector, introducing a curated collection of premium single-estate and single-origin African coffees.

The brand launches with a premium range of speciality coffees, each sourced from exceptional estates across Africa including Ethiopia, Rwanda, Burundi, Kenya, Zambia and Uganda. Each coffee has achieved a cupping score of 84 or above under the Speciality Coffee Association (SCA) grading system, denoting high-quality speciality coffee.

Available as whole bean and ground (filter), the range comes in 250g packs, with larger 1kg formats also available. Products are priced from £14.85 and are available direct-to-consumer, as well as through wholesale partners for independent retail and hospitality distribution.

The collection showcases the diversity of African coffee, with distinct flavour profiles reflecting each origin. Highlights from the range include:

• Bekele Kachara, Ethiopia (£14.85/250g) – a lightly roasted single-estate coffee with notes of almond and tropical fruit (cupping score: 88)
• Rwamatamu, Rwanda (£14.85/250g) – a medium-light, naturally processed coffee with berry-like acidity and a creamy mouthfeel (cupping score: 88)
• Silverback, Uganda (£14.85/250g) – offering fruit sweetness with strawberry notes and undertones of malt, nutmeg and dark chocolate (cupping score: 86)

Developed by husband-and-wife team Colin and Sarah Hall, Cupper’s Journey is rooted in the principles of the slow coffee movement, championing quality, craftsmanship and origin-led storytelling.

Commenting on the launch, Cupper’s Journey co-founder Colin Hall said:
“We created Cupper’s Journey to shine a light on the vibrant African coffee scene and the incredible people behind each cup. After years of seeing high-scoring coffees overlooked, we set out on a mission to hunt down the best micro-lots we can find, curating a collection of exceptional single-estate and single-origin coffees. Each one has a high cupping score, offering something genuinely distinctive to the UK coffee sector.”

Designed with both retail and hospitality in mind, the range is suited to farm shops, delis, speciality retailers, cafés, hotels and restaurants.

The Cupper’s Journey range is available as whole bean and ground (filter) in 250g packs, with an RRP starting from £14.85. The range is available direct-to-consumer via the brand’s website – www.cuppersjourney.com –  through wholesale partners and for distribution across independent retail and hospitality channels.