Traditional Medicinals expands wellness offerings

Traditional Medicinals has launched two new organic herbal teas: Rosy Mood and Stress Ease Calm. As the brand celebrates 50 years of botanical innovation, these new blends represent both a continued commitment to holistic well-being and Traditional Medicinals’ most recent entry into the mood support category. Both teas are Traditional Medicinals’ first Fair for Life certified offerings, supporting ethical sourcing and sustainability at every step. 

Formulated to support the emotional and lifestyle needs of today’s consumers, Rosy Mood and Stress Ease Calm deliver plant-powered rituals that provide accessible, botanical solutions for everyday well-being. Rosy Mood inspires joy and uplifts mood, while Stress Ease Calm supports intentional unwinding and builds resilience to stress.

A recent Talker Research survey found that seven in ten people believe their outlook on life would improve if they could better manage stress. “By infusing more joy and calm into everyday rituals, we can help reduce stress levels,” said Dr. Taryn Forrelli, ND, Traditional Medicinals’ chief science officer. “That’s why, in honour of our 50th anniversary, we created teas designed to inspire wonder, spark joy, and provide a sense of calm.”

Fair for Life is one of the world’s most rigorous certifications for social responsibility, environmental sustainability, and fair trade. For Traditional Medicinals, it means partnering directly with wild collectors, smallholder farmers, and cooperatives to ensure fairness across the supply chain. Rosy Mood features Fair for Life certified butterfly pea flower and cinnamon, while Stress Ease Calm includes certified ashwagandha and shatavari. This milestone reflects the brand’s longstanding commitment to ethical sourcing and community investment, more than $20 million over the past decade in regions from Eastern Europe to India. It also marks the next step toward Traditional Medicinals’ goal of sourcing 80% of its herbs from fair-certified origins by 2030. 

“Fair for Life is more than a label, it’s a commitment woven into every step of the journey,” said Jamie Horst, Traditional Medicinals’ chief purpose officer. “Rosy Mood and Stress Ease Calm reflect our commitment to ensure dignity, equity, and long-term support for communities and ecosystems from seed to cup.”