Peet’s Coffee becomes exclusive coffee provider for Southwest Airlines

Peet’s Coffee has announced a new partnership with Southwest Airlines Co. (NYSE: LUV), as the official coffee provider on all Southwest flights. This marks the first time Peet’s has teamed up with a major U.S. airline to serve its signature coffee inflight. Starting Aug. 13, Southwest customers can drink  Peet’s coffee b on the ground and at 35,000 feet.

“This is a defining moment for Peet’s,” said Eric Lauterbach, president & CEO of Peet’s Coffee. “To be part of every Southwest flight means more than expanding our reach — it’s about creating memorable coffee moments in the skies. This partnership introduces the Peet’s experience to millions of new consumers as part of their daily ritual in a way that’s personal and meaningful. Most importantly, it brings the rich, bold flavour of Peet’s wherever their journey takes them.”

Apart from its cafes, Peet’s is available in 25 airports served by Southwest, including Denver (DEN), Houston (HOU), and Phoenix (PHX), where Southwest has some of its largest operations. 

“We are enhancing our inflight experience to better serve our customers,” said Tony Roach, executive vice president of customer & brand at Southwest Airlines. “A great cup of coffee goes a long way in creating a comfortable and enjoyable flight — and it’s just one part of our broader effort to elevate our customers’ journey with us.”

The featured coffee inflight debuts with Off the Grid, a medium roast featuring beans from Colombia and El Salvador.

To celebrate this launch, Peet’s and Southwest will host an immersive, co-branded event at Peet’s East 8th Street location in Chicago on Aug. 15-16 during regular coffee bar hours. Timed to coincide with the city’s iconic Air and Water Show, the activation invites travelers and locals to experience the partnership through interactive elements, product sampling, and brand storytelling, the companies say.