ITO EN rolls out Shohei Ohtani Oi Ocha bottles

Just in time for the start of the Major League Baseball (MLB) season in the United States, ITO EN Ltd has launched a limited-edition Oi Ocha bottle featuring its all-star global brand ambassador, Shohei Ohtani of the Los Angeles Dodgers.

A limited-edition bottle featuring Ohtani in casual clothing is now available at various retailers across the United States, including mass, local and specialty stores, as well as on Amazon. A second edition, depicting Ohtani in his Los Angeles Dodgers uniform, is set for release in May.

“Whether enjoyed at home or the baseball field, we’re thrilled to bring limited-edition Shohei Ohtani Oi Ocha bottles to the United States as they promise a refreshing taste of Japan while offering a tribute to Ohtani, a world-class athlete in baseball,” added Daisuke Honjo, president and executive officer of ITO EN.

“This year marks the second year of my relationship with ITO EN. I have loved Oi Ocha since I was a child, and I still drink it in LA. ITO EN and I will continue to work together to spread the appeal of tea to people all over the world, so please keep an eye on us,” said Ohtani.

Grounded in a deep history of shared values and culture, Ohtani’s ambassadorship with ITO EN emphasizes the balanced blend of tradition and modernity. Extending beyond a mere endorsement, according to Ohtani, his connection to Oi Ocha reflects a very natural and organic partnership as he describes it as an indispensable part of his daily routine, enjoyed regularly from childhood until now and essential to his pre-game preparations to help him maintain focus. A portion of the proceeds from the Ohtani bottle will be used for the social contribution project “Green Tea for Good” launched with Ohtani last year. As part of this project in the US, ITO EN employees planted cherry trees in Torrance, California. In Hawaii, they carried out a clean-up activity at Kapiolani Park on Oahu.

With this release, ITO EN continues to reinforce its position as a leader in the green tea industry, sharing the rich heritage and health benefits of Japanese tea culture with the world. To learn more about ITO EN and Oi Ocha, please visit www.itoen.com.