Getting personal: Nutrition in the digital agePost-pandemic, personalized nutrition is booming as consumers prioritize health through tailored solutions. This report highlights trends in functional ingredients, digital tools, and consumer preferences across global markets. Business, Health
Health claims highly influence and bolster younger consumers’ F&B purchasesNew research finds that nearly 75% of consumers are more likely to buy a food or beverage product if the packaging makes a health claim. The figure rises to over 85% among Gen Z and younger millennial consumers. Business