Four Sigmatic

With coffee, e-commerce is the way to go

While Covid-19 has decimated many industries, one that is flourishing because of the pandemic is e-commerce. And within e-commerce, coffee is among the top sellers, boasting a +38.6% CAGR.

Business

Health awareness & the impact on flavour

Consumers are making smarter choices in their quest to live healthier lifestyles. But although they are actively searching for better-for-you ingredients and products, flavour remains the leading attribute consumers look for in functional beverages.

The new era of functional coffee

With more and more functional coffees hitting the market, consumers have a bevy of choices from ultra-caffeinated to “biohacks” to nootropics. However, coffee brands must decide which functionalities make the most sense to target. By Matthew Barry

Blending, roasting & processing