Tetley USA launches Super Teas line
Tetley USA, a subsidiary of the Tata Group, has introduced a new line of Tetley Super Teas, blended with dietary ingredients to help promote a balanced lifestyle. Crafted by Tetley’s master tea blenders, the Tetley Super Teas line features six unique flavors, some infused with essential vitamins including vitamin C, B6 and B7.
Tetley’s Super Tea line offers tea drinkers a variety of smooth and fruity blends to help super power everyday tea drinking. Some Tetley Super Teas with vitamins provide drinkers with 20% of the recommended daily intake.
“Today’s marketplace is becoming increasingly focused on providing consumers with value-added products that help support a well-balanced lifestyle,” said Marc Birnbaum, marketing executive for Tetley USA, Montvale, N.J. “To reflect this growing trend, Tetley has developed its new line of Super Teas as a simple way to enjoy a cup of tea with added benefits.”
Formulated with only all natural flavors, Tetley’s Super Teas are available in six varieties to help supplement specific areas of wellness:
- Green Immunity: Green tea combined with lemon, vitamin C and honey that supports the normal function of the immune system;
- Herbal Immunity: A peach and orange infusion blended with vitamin C that helps support your immune system;
- Green Metabolism:Tropical green tea infused with mixed mango, pineapple and vitamin B6 that helps support normal energy yielding metabolism;
- Herbal Metabolism: A blueberry and raspberry infusion skillfully combined with vitamin B6 that helps support normal energy yielding metabolism;
- Glow: Pineapple and citrus tea infused with vitamin B7 to help maintain normal skin and hair growth;
- Focus: Black tea blended with sweet vanilla and a boost of added caffeine equivalent to the contents of one cup of coffee that helps increase alertness and concentration.
The line of Tetley Super Teas, which launched 13 September, contains natural flavors, and 20 staple and tag-free tea bags per box at a suggested MSRP of USD $2.99-$3.99. Tetley Super Teas are available for purchase nationwide at select major retailers, as well as online at TetleyUSA.com.
All Tetley branded tea, including flavored decaffeinated varieties, will be part of the Rainforest Alliance certification program, which is scheduled for completion by 2016.