PJ’s Coffee expands into Vietnam

PJ’s Coffee of New Orleans (PJ’s) has announced the opening of its first location outside of the United States. PJ’s has expanded into Vietnam, opening in Ho Chi Minh’s Vincom B Center Shopping Mall in early September. Ballard Brands LLC., the parent company that operates PJ’s, plans to open the second PJ’s location this December and at least 10 additional locations in the next five years. To date, PJ’s currently operates 85 locations in seven states and has plans for future international locations.

Ballard appointed TRG International as Vietnam’s master franchisee, overseeing all Vietnam store locations, operations and support. “PJ’s Coffee exudes quality,” said Rick Yvanovich, who represents TRG International. “Our customers in Vietnam will appreciate not only PJ’s high-end coffee and tea products, but the experience offered each time a customer visits a location.”

Vietnam–the second largest producer of coffee in the world–shares a strong love for coffee and incorporates the beverage into its everyday culture. Because Vietnam’s climate is hot and humid year-round, Vietnamese tend to favor chilled coffee beverages and flock to cafés as a place to delight in specialty coffees and socialize throughout the day.

PJ’s first location in Vietnam–a non-traditional kiosk located in the Vincom B Center Shopping Mall in Ho Chi Minh–features PJ’s full menu with a wide selection of iced, frozen and hot coffee drinks, teas, freshly baked pastries and more. PJ’s Original Cold Brew, Signature Velvet Ice and Granita are quickly becoming Vietnam’s chilled favorites.

“We are honored to provide PJ’s coffee and tea products to customers not only across the United States, but now across the world,” Says David Mesa, chief development officer of Ballard Brands. “It’s an exciting time for the company, and we’re just getting started.”

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