Starbucks enters into agreement with Mars Drinks
Starbucks has announced an agreement with Mars Drinks, allowing for workplaces to offer freshly brewed cups of coffee any time of the day.
Beginning this fall, Starbucks Coffee will be available through Mars Drinks’ single-serve brewers in offices across the US and Canada. Mars drinks’ customers can enjoy three varieties of Starbucks coffee including smooth Pike Place Roast; roasty and sweet Caffè Verona; and lightly roasted Veranda Blend. Tazo teas are planned to join the line-up in the future.
“Today there are over one million cups of Starbucks coffee brewed in workplaces,” said Michelle Burns, senior vice president of Starbucks Branded Solutions team. “Our new agreement with Mars Drinks will help bring Starbucks coffee within an arm’s reach for many more of our customers when they are outside of our stores.”
The opportunity for office coffee is significant, with the category representing $4.75 billion dollars in sales in the US and Canada, with single-serve being the fastest growing category within the segment.
“We’re proud to introduce Starbucks into the Mars Drinks portfolio,” said Bobby Chacko, regional president and general manager, Mars Drinks North America. “Through our work café experience, Mars Drinks brings people together to connect, collaborate and get things done. Starbucks complements our existing range and further expands the taste and choice we deliver to workplaces throughout the US and Canada.”