New RTD premium iced coffee

Caribou Coffee is expanding its caffeinated possibilities to its fans and soon-to-be fans nationwide. The Minneapolis-based coffeehouse company has introduced new ready-to-drink (RTD) Caribou Premium Iced Coffee into its extensive line of quality, handcrafted beverages. Available in three flavours – Chocolate Mocha, Vanilla and Sea Salt Caramel – Caribou says its Premium Iced Coffee is the perfect coffeehouse treat that’s ready to drink when you’re on the go or when you need help conquering the day.

“Following a successful test market launch, we are thrilled to introduce Caribou Premium Iced Coffee to new and longstanding Caribou fans across the country,” said Michele Vig, chief marketing officer, Caribou Coffee. “Caribou Coffee is focused on superior taste and ingredients in all of our products, and our ready-to-drink premium coffee represents our latest real-flavour innovation.”

Caribou Premium Iced Coffee is now available in the dairy case at grocery and convenience stores nationwide, as well as Caribou coffeehouses, in 14-ounce portable single-serve and 32-ounce multi-serve bottles for an MSRP of USD $2.99 and $3.49, respectively.

Founded in 1992, Caribou Coffee is the second largest company-operated premium coffeehouse in the United States with more than 274 company-owned stores and 24 Coffee & Bagels stores in partnership with Einstein Bros. Bagels, 130 domestic license locations in 19 states and 235 international franchise stores in 11 countries.

Related content

Leave a reply

Tea & Coffee Trade Journal