Lipton unveils new Ice Tea Infuse range in the UK
Image credit: Lipton
Lipton Teas & Infusions is set to launch its Lipton Ice Tea teabag range in the UK. Rolling out in Ocado from March, Co-op from April and Sainsbury’s from May, this new line marks Lipton’s first foray into the cold brew teabag market.
The Lipton Ice Tea range offers a clear opportunity for retailers to monetise the ubiquitous “tap water” occasion, directly targeting the 79% of the UK population who carry a refillable water bottle. The individually wrapped, plant-based pyramid teabags have been designed specifically for cold brewing in refillable water bottles, providing a solution designed to enhance daily refreshment on-the-go, while actively reducing single-use plastic. This is not just gently flavoured water but the full on flavour of ice tea, brewed cold, at home or on the go.
Available in three flavours inspired by the RTD format: Black Tea Peach, Green Tea Citrus Mint and Hibiscus Raspberry, this launch offers a healthy option for consumers. While Fruit & Herbal tea consumption typically dips in summer, Lipton Ice Tea is specifically designed for cold consumption.
Furthermore, with consumers increasingly searching for “better-for-you” options, this new range responds with zero sugar, zero calories, and sweeteners from natural origin.
Jonny Briscoe, general manager, UK & Ireland, Lipton Teas and Infusions UKI, comments: “The Lipton Ice Tea range is more than just a new product; it’s a strategic move to revolutionise how consumers enjoy ice tea and how retailers can grow their tea category sales through a taste-first concept that resonates with younger demographics. The existing Lipton Hot range has already demonstrated strong incremental sales, indicating the brand’s proven power to drive category growth.”
The launch will be supported by an experiential-first marketing strategy, including mass street sampling targeting younger consumers, affiliate marketing, influencers, disruptive in-store activation, and trade & consumer PR.
Lipton Ice Tea Infuse 10-pack range (RRP £3.75) is available at Ocado (Black Tea Peach) from late March, Co-op from late April (1,500 stores), and Sainsbury’s from May
