Aimia opens up the world of bubble tea with the launch of Global Boba
Aimia Foods for Professionals has partnered with Impulse Brands Group – owner of the Bubbleology bubble tea brand – to bring bubble tea to the foodservice market under the Global Boba brand.
The Global Boba foodservice-specific range of bubble teas is set to bridge the gap in the out of home market for an accessible, easy to prepare option having developed a ‘Mixology Kit’ and a range of bulk products for operators wanting to serve bubble tea. This is something that Karen Green, OOH marketing controller for Aimia Foods delves into:
“Since landing in the UK in the 2000s, bubble tea has continued to soar in popularity. By launching Global Boba and the bubbletea ‘Mixology Kit’, we are making a conscious effort to help our customers tap into this growing area, and in turn, grow their customer demographic and profit potential when it comes to drinks.”
Assad Khan, CEO, of Impulse Brands Group, shares this enthusiasm, commenting further on the licencing of Global Boba:
“Following from our success with the Bubbleology home kit, we are delighted to be working with Aimia to bring Global Boba to market. Together our individual expertise and knowledge will help us tap into the potential of this growing market, ensuring that outlets capitalise on this trend.”
Within the Global Boba ‘Mixology Kit’, operators will find all of the core ingredients required to make 20 of the most popular fruit or milk-based bubble tea drinks with each kit making 5 mango bubble teas, 5 passion fruit bubble teas and 10 brown sugar bubble teas:
· 10 x Mango syrup sachets
· 10 x Passion Fruit syrup sachets
· 20 x Brown Sugar syrup sachets
· 4 x Strawberry Popping Boba pots (mix and match with any syrup)
· 3 x Mango Popping Boba pots (mix and match with any syrup)
· 3 x Lychee Popping Boba pots (mix and match with any syrup)
· 10 x Instant Tapioca sachets (for milk teas only)
· 10 x Jasmine Green Tea Bags (for fruit teas only)
· 20 x Jumbo straws
Karen goes on to explain the development process of these kits:
“20 drinks felt like the perfect trial amount for a café to experiment with, and ultimately, gauge product popularity with customers. We see operators trialling and testing bubble teas in their outlets using the kits then moving onto our bulk range helping them to customise their offer.”
Within each kit, recipe cards will also be included with simple 5-7 step instructions as to how to make each bubble tea option. Additionally, each kit comes with a QR code link to access video guidance, making it easy to add bubble tea to any menu.
The range of bulk options which includes 2.5ltr Syrups, 3.2kg popping bobas, jasmine tea, tapioca pearls and consumables such as cups, lids and straws has everything needed to serve delicious bubble teas, according to the company.
Global Boba aims to be the “bubble tea partner” to operators providing education, guidance and knowledge on the world of bubble tea, leveraging Impulse Brand Group’s long-standing experience within the sector with its Bubbleology brand. The dedicated website (https://www.globalboba.com/) will house step by step videos and instructions giving operators all the tools needed, boosted by webinars and on-site training.
To find out more about Global Boba, or for any of the other brands in the Aimia Foods for Professionals portfolio, call 01942 4086000 or visit www.aimiafoods.com.
