Farmer Brothers Unveils Specialty Coffee Brand Sum>One
Credit: Sum>Coffee
Farmer Bros. Coffee Co. (NASDAQ: FARM), a leading roaster, wholesaler and distributor of coffee, tea and allied products, has announced the launch of its Sum>One Coffee Roasters brand, a specialty coffee brand which aims to provide an unparalleled coffee experience.
Sum>One Coffee Roasters intends on staying true to its origins and the promise of sharing that experience with every individual who enjoys a cup, according to the company. Its vision is to create genuine, wondrous intrigue surrounding specialty coffee’s craftsmanship while fostering a sense of community among farmers, growers, artisans, baristas and every invisible hand that touches the coffee.
“We are incredibly excited to be entering the specialty coffee space with the launch of our Sum>One brand. We are pleased to now be able to truly meet our customers wherever they may be across the coffee spectrum with traditional, premium and specialty tiered coffee options,” said Farmer Brothers president and chief executive officer John Moore. “Farmer Brothers has long been driven by the belief that connections are built over coffee. With the addition of Sum>One, we are highlighting those connections between coffee lovers and the extraordinary people who make it possible like never before.”
Sum>One Coffee Roasters offers eight coffee blends, ranging from light to dark roasts. The blends include Open Mic, Group Chat, Whisper, Velvet Threads, Postcard, Kochere, Santa Ana and Deep Thoughts.
While focused primarily on integration into Farmer Brothers’ B2B customer base, Sum>One Coffee Roasters will also be available for individual purchase through its website, sumonecoffee.com, in the near future.
Inspired by the coffee-growing regions and communities it serves, the brand includes a vibrant color palette which highlights ‘the journey from soil to sip’. Visit sumonecoffee.com to learn more
