The 4th annual World of Coffee Dubai opens 10 February with its largest show to date

Credit: WOC Dubai

The fourth edition of World of Coffee Dubai will be held 10 – 12 February 2025 at the Dubai World Trade Centre (DWTC). Show organisers announced that this year’s event is its largest to date in terms of exhibition space alongside continued growth in the number of attendees.

World of Coffee (WOC) Dubai, organised by DXB Live, the event management arm of DWTC, in collaboration with the Specialty Coffee Association (SCA) is the largest event of its kind in the region. It will be held across 20,000-square-meters, a 33 percent increase from last year, to accommodate more exhibitors – hailing from 120 countries – and highlight the latest global coffee industry advancements. Visitor numbers have surged across the last three editions, with over 13,000 coffee professionals attending and more than 1650 exhibitors showcasing their products and services.

The exhibition provides a platform for farmers, traders, manufacturers, distributors, SMEs, café owners, roasters, hotels, coffee enthusiasts and baristas from around the world to exchange industry knowledge and experiences. New additions this year include the Intro to Cupping Workshop and the Dubai Coffee Auction. Returning with its popular features and competitions, WOC Dubai 2025 will highlight the SCA UAE Coffee Championships, Roasters Village, Cupping Rooms, Coffee Design Awards, Brew Bar, the Best New Product Display Competition and the SCA Community Lounge.

In 2023, global coffee consumption reached 11.9 million tonnes and continues to be one of the most widely consumed drinks globally, playing a crucial role in the food and beverage industry despite fluctuations in raw material prices. The fourth edition of WOC Dubai comes at a time when the MENA coffee market is projected to be valued at USD $11.5 billion by 2025.

Commenting on this year’s WOC Dubai, Yannis Apostolopoulos, CEO of the SCA, said, “Each World of Coffee trade show brings together the most innovative companies, drawing an international audience to drive business growth, shared learning, and excellence in our industry. Our partnership with DXB LIVE and Dubai World Trade Centre, has enabled the event to grow into a must-attend specialty coffee gathering.”

Khalid Al Hammadi, SVP of DXB LIVE, added, “Now in its fourth year, WOC Dubai not only reflects Dubai’s growth as a hub for specialty coffee but also highlights its leading role in global business. The future of coffee is here and Dubai offers unparalleled opportunities for local and international companies to invest and expand, and we are excited to welcome coffee professionals from around the world to experience all that the city has to offer.”

Since its inception, WOC Dubai has become a cornerstone event for the coffee industry, bringing together leaders, innovators, and enthusiasts from around the world. It fosters collaboration between international brands and regional partners, enhancing the industry’s reach and influence in the Middle East and beyond. The 2024 edition was so successful show organisers extended the hours on the final day to enable exhibitors and attendees more time to conduct business.

For information on the 2025 WOC Dubai, visit dubai.worldofcoffee.org.—Aubrye McDonagh Leigh

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