Birchall Tea partners with African conservation charity

UK-based Birchall Tea has commenced a new partnership with Tusk, an African wildlife conservation charity that accelerates the impact of African-driven wildlife conservation.

From 1 July 2024, for every purchase of Great Rift and Decaf Everyday 80s tea bags, 5p will be donated directly to Tusk. This initiative underscores Birchall Tea’s commitment to sustainable and ethical practices while supporting Tusk’s African wildlife conservation efforts, says the company.

The collaboration aims to raise significant funds to aid Tusk’s mission to help increase awareness, funding and wider support for Tusk conservation partners’ efforts across Africa. Birchall’s black teas are sourced exclusively from East Africa, which has the perfect tea growing conditions due to heavy rainfall and rich volcanic soil. Birchall Tea’s donations will directly contribute to Tusk’s efforts to protect endangered species, conserve habitat, enhance biodiversity, promote human-wildlife coexistence and deliver environmental education.

“We are thrilled to partner with Tusk and contribute to their incredible work in wildlife conservation,” said Daniel Graham, managing director of Birchall Tea. “Our Great Rift and Decaf Everyday teas are enjoyed by many, capturing the freshness and delicious taste of Kenya’s Great Rift Valley, and now each cup can make a difference in preserving Africa’s natural heritage.”

To celebrate the launch of the Birchall/Tusk partnership, Birchall Tea will be offering a special promotion. From 1 – 31 July, customers will be able to enjoy a 20% discount on all purchases made through the Birchall Tea website (birchalltea.co.uk).

Dan Bucknell, executive director of Tusk, expressed his enthusiasm for the partnership: “Tusk is excited to collaborate with Birchall Tea and are grateful for their generous support. The funds raised through this initiative will play a crucial role in our conservation projects, and will help to ensure the protection of endangered species in partnership with communities across Africa.”

Birchall Tea’s core retail packs, including the Great Rift and Decaf Everyday 80s tea bags, are available at major retailers such as Ocado, Booths, Amazon, and Selfridges, in addition to the Birchall Tea website. With every purchase, customers are not only enjoying high-quality tea but also supporting Tusk’s vision: an Africa in which biodiversity flourishes and people thrive.

For more information on Birchall Tea’s partnership with Tusk, visit birchalltea.co.uk.

Related content

Leave a reply

Tea & Coffee Trade Journal