Oatly to give away 800 free coffees to Londoners this February
Oatly, an oat drink company, is launching ‘Flat White Fridays’ – a scheme where coffee lovers can get a free Oat based coffee at a variety of independent coffee shops.
Each Friday in February, Oatly will be partnering with several independent coffee shops across London to give away 50 free Oat Flat Whites at each site. With over 10% of hospitality businesses closing since the pandemic, the Flat White Fridays initiative is more than just a promotion; it is a movement to help boost the heart of London’s coffee culture. Oatly is hoping to foster a sense of community, whilst celebrating delicious coffee by supporting 17 local cafes and coffee shops across the course of the month. Josh Tarlo, barista market development manager from Oatly said, “This initiative is designed to celebrate London’s incredible coffee independents. This February, we hope we can encourage Londoners to support local and bag themselves a delicious end-of-week treat, brewed by some of London’s finest Barista talent.” Tim Vincent from Back to Ours “London has such an incredible indie cafe scene and we’re proud to be a part of it. Initiatives like Flat White Fridays help coffee shops like ours two-fold: it allows us to reward our regulars, the people that keep us going, in a way that would otherwise be prohibitive to small independents; and it can help expand our market, acting as a gateway to introduce more people to the wonderful world that is specialty coffee. Who doesn’t love a free coffee? Especially on a Friday.” The free coffees will be served with Oatly’s Barista Edition, the #1 selling dairy alternative in the UK, favoured by coffee shops across the country. It is low in saturated fat and a rich source of calcium, iodine, riboflavin and vitamins B12 and D. As well as having no added sugar, it is dairy and soy free and has a 58% lower climate impact than comparable cow’s milk. For more information and a list of participating stores head to https://oatfinder.oatly.com