Lavazza and Kinder Bueno collaborate for US National Coffee Day
Image: Ferrero & Lavazza
Lavazza is teaming up with Kinder Bueno, to celebrate US National Coffee Day. To commemorate the new pairing, fans of both brands have the chance to receive a free Kinder Bueno bar and a free Lavazza Cappuccino Cold Brew through their co-branded “Unrush Mobile Coffee Shop” on Friday 29 September, at the following locations and times in New York City, US: World Trade Center (250 Greenwich Street) from 9:30am – 1:30pm and South Street Seaport (96 South Street) from 2:30pm – 6:30pm. Those who stop by will be able to sit, sip and savor their coffee moments like they’ve never “bean” able to before.
American coffee culture is associated with speed and quantity rather than relaxation and enjoyment. Building on the success of last year’s programme, “Unwrap & Ungrind” helps coffee and chocolate aficionados alike to “unrush” by unwrapping a Kinder Bueno bar and enjoying the moment. To help consumers relish in their coffee moments with Kinder Bueno, the brand is teaming up with Lavazza.
“The well-balanced, rich, and sweet flavor of Lavazza’s signature Classico blend is the perfect pairing for the crispy, creamy hazelnut in Kinder Bueno,” said Shalini Stansberry, vice president of marketing, Kinder Snacking. “Even just one bite of a crisp wafer filled with creamy hazelnut filling, covered in milk chocolate is enough to elevate your coffee ritual this National Coffee Day.
“Some of life’s best moments happen over coffee and chocolate, which is why it made complete sense to partner with Kinder Bueno for National Coffee Day,” said Jonathan Lehr, marketing director for Lavazza North America, Inc. “There’s nothing like sipping, not gulping, your favorite coffee beverage, paired with a delicious chocolate bar. We can’t wait to see how consumers enjoy their everyday coffee moments this year.”
To help consumers savor their coffee moments, Kinder Bueno and Lavazza are giving away a one-year supply of Kinder Bueno bars and Lavazza Classico Coffee. Up to ten lucky additional winners will also receive a coffee break kit including Kinder Bueno bars, Lavazza Classico Medium Roast ground coffee, a double wall stainless steel vacuum insulated mug and Hairo Coffee Dripper. The giveaway will be for top fans starting at approximately 10am on 26 September and ends at midnight on 3 October. Consumers must be 18 years or older and a United States resident to participate in the Kinder Bueno and Lavazza National Coffee Day giveaway. To enter, head to Kinder Bueno’s Instagram page (@KinderBuenoUS) and follow the rules on the giveaway post.
In addition, both brands are bringing double the savings by giving shoppers at participating retailer locations including Kroger, Ahold, Wakefern and Albertsons USD $3 off when they purchase any one Lavazza coffee product and any one Kinder Bueno product now through the end of October, while supplies last. Consumers can also visit Amazon.com and save 20% when they buy any Lavazza coffee and Kinder Bueno bars.