Free coffee at Perks & White’s first central London location

Tuesday 28 February 2023 will see the opening of Perks & White in St James’s Market, the brand’s first central London shop. Located in the heart of London, just steps away from Piccadilly Circus, Perks & White offers much-needed respite from busy, bustling streets. Offering specialist coffee, sweet pastries and a range of breakfast and lunch options prepared daily on-site, the friendly Perks & White is sure to become a new favourite in the area.       

Jason Perks, co-founder of Perks & White says: “We are thrilled to be expanding Perks & White into Central London; we strive to be authentic and honest in what we do, which we believe shines through in the coffee we serve and the fast and friendly service. Our South London customers tell us how much they love the quality of the coffee and atmosphere we have built; we are excited to create a new coffee community in the heart of Central London.”   

With outstanding coffee at the forefront of Perks & White’s ethos, customers are guaranteed the very best specialty coffee has to offer. As long-standing partners, Perks & White and Volcano Coffee Works based in Brixton, have collaborated to create a bespoke house espresso exclusively for all of Perks & White’s locations; Volcano are 100% independent, and source beans directly. This ensures a direct relationship between Volcano and farmers, and that the coffee served is ethically sourced. Wherever possible, Perks & White strive to use local suppliers and producers; with food lovingly made by local artisans, such as St John Bakery, Tooting’s Food by Toby and dairy supplier, The Estate Dairy, who sustainably farm milk in the heart of the Bristol countryside.

Dickon White, co-founder, says: “We are delighted to be opening a new site in a different area of London. It has been nine months of planning to get to where we are, and this process has been made all the more enjoyable by working with our trusted suppliers to ensure the quality of what we have built in South London, is maintained in the St James’s Market location.”  

Perks & White offers a crowd-pleasing House Espresso and a rotating Guest Espresso, supplying continuous variety to customers. The House espresso is Zero Zero, a single origin bean from Colombia with notes of milk chocolate making up the body of the flavour, with a marmalade sweetness and a light savoury roast almond finish. For filter coffee fans there is also a house filter and a rotating guest filter selected by head of coffee Jorge Rodriguez and his team of baristas. On the drinks menu there will be a range of coffees such as Flat White, Cappuccino and Latte all priced at £3.60 and House Filter Coffee priced at £2.70. Further hot drinks include a warming Chai Latte at £3.50 and Matcha at £3.40. There will be a tempting selection of sweet treats to pair with hot drinks; with particular mention to the filled croissants, with options including Mascarpone, fresh berries & honey, and Sliced figs, honey & sea salt.

The lunch offering will bring a range of toasted focaccias including Spicy tuna melt and a Bacon, brie and cranberry option. There will also be a fresh sourdough sandwich selection which will include Parma ham and fresh mozzarella and Bacon, heritage tomato, lettuce with a maple mayonnaise. The fresh array of salads on the counter, will display options such as a Superfood salad made with mixed quinoa, charred broccoli, avocado, shallots, golden beetroot  and pomegranate  with a balsamic dressing.

The space features a full glass frontage, the room is flooded with light, creating a bright and airy feel.  The mezzanine boasts a living wall, which provides a calming and tranquil oasis for customers to switch off; or switch on, if choosing to work from Perks & White’s coworking friendly space. Natural wood and neutral tones bring a contemporary yet comfortable feel to the space. There will be seating for 30 inside and 16 outside on the terrace in perfect time for the coming spring weather. 

To celebrate the new opening, on Tuesday 28 February, Perks & White will offer free coffee all day (with 1 per customer and alternative milk charged as T&Cs) and on Wednesday 29, they will offer 50% off coffee (with 1 per customer and alt milk charged at full price as T&Cs).

Perks & White offers Londoners a neighbourhood coffee shop experience whilst being in the heart of the city. Ensuring quality of the product and service is always at the highest of standards, this exciting new opening is expected to become a popular spot to refuel and relax.

For more information:

Related content

Leave a reply

Tea & Coffee Trade Journal