STōK Cold Brew Coffee launches new espresso blend
Image: STōK Cold Brew
STōK Cold Brew, the fastest growing brand with Millennials in 2022**, has announced a new Espresso Blend Cold Brew, hitting shelves now. STōK has decided to debut its new Espresso Blend Cold Brew in January. As far as they’re concerned, it’s the perfect time of year to cozy up to a cold brew that’s as dark and delicious as the crisp winter sky at 4pm.
Recognizing that younger consumers not only love their coffee cold, but also appreciate a good espresso, STōK’s Espresso Blend Cold Brew Coffee brings the two together for the brand’s darkest, boldest roast yet. A new permanent fixture in STōK’s highly popular portfolio of cold brew coffee, it is brewed low and slow, hitting your tastebuds with hints of chocolate, brown sugar, caramel, dried fruit, and nuts.
Think cold brew’s just for warm weather? Think again. If you haven’t noticed that every season is now cold brew season, a recent survey* confirms it: 70% of cold brew coffee lovers drink it all year long. According to the survey, 75% of cold brew aficionados would stockpile their preferred brew in a bunker if there was ever risk of a shortage… and they wouldn’t hesitate to brave a blizzard in search of their next icy buzz. That’s dedication. That’s called having no chill. And STōK is officially here for it. After all, 50% of cold brew coffee lovers consider the liquid gold their coping mechanism in life.
“At STōK, every season is cold brew season. We’re thrilled to kick off the new year with the release of our darkest, boldest roast yet and settle the debate once and for all if it’s ever too cold for cold brew. By the way, it’s not,” said Brittney Polka, vice president of Ready to Drink Beverages, and lead for STōK Cold Brew at Danone North America. “Younger consumers not only love their coffee cold, but they also appreciate a good espresso. STōK’s Espresso Blend Cold Brew answers what consumers are looking for in the category, and we’re excited to continue giving them new ways to enjoy the coffee house experience from the comfort of their homes.”
From light and dark roasts to seasonal favorites, STōK offers a variety of flavourful brews so cold brew coffee drinkers can have their coffee house experience at home. Brewed at low temperatures for 10 hours, featuring Arabica-based blends and a higher ratio of beans to water than typical hot brews, STōK Cold Brew Coffee is bold without being bitter and just what you need to help get you through the winter.
Available in 48oz. multi-serve bottles, STōK’s Espresso Blend Cold Brew is now available in stores nationwide for an SRP of $5.99, so fans can run hot and keep their coffee cold. To get down with the darkness, use the store locator to find the brew near you: stokbrew.com/where-to-buy.
*Custom Survey fielded Dec 9-12, 2022 via Suzy, the nationally representative consumer panel and insight platform; N = 1000, 18–64-year-olds that classify themselves as Cold Brew Coffee Lovers
**Fastest Growing Brands 2022. Morning Consult. (2023, January 9). Retrieved January 19, 2023, from https://morningconsult.com/fastest-growing-brands-2022/