Coffee Planet set to take part in World of Coffee

Coffee Planet, a roastery that focuses on ethically-sourced beans roasted on Dubai soil, is set to take part in World of Coffee (11-13 January 2023), celebrating Dubai’s bustling and vibrant coffee scene. As the Specialty Coffee Association’s (SCA) premier coffee trade show for visitors from the Middle East and beyond, World of Coffee returns for the second year running.

Using creativity, passion, skill, knowledge and personality, Coffee Planet’s baristas will be showcasing the art of coffee making, game changing trends, cutting-edge techniques, and multi-sensory tastings by taking over the show’s dedicated Brew Bar – a place hub for coffee connoisseurs coming together, to educate, inspire and entertain.

The roastery will be launching three new varieties of single origin coffee, from El Salavador – almonds, lemon, jasmine, peach, orange acidity, brown sugar sweetness, medium to full body; Panama – mango, peach, almonds, lemon acidity, sugarcane sweetness, medium to full body and Columbia – hazelnuts, strawberry, milk chocolate, orange citric acidity, dark caramel sweetness, medium full body, at the show, whilst bringing Coffee Planet’s unique story to life. Single Origin Coffee allows the flavours and characteristics to speak for themselves due to the pure blend, influencing the consumer’s relationship with coffee.

Visitors will be able to discover their own coffee taste preferences, tasting coffee from the different single regions and learning about how micro-geographic factors impacts the taste. World of Coffee goers can sample cold brew, hot brew and espresso from Coffee Planet’s experiential stand. The stand will feature both retail and office solution set ups, making for an interactive, visual experience for visitors – showcasing that Coffee Planet is the go-to for both B2C and B2B markets.

Pulling an exclusive mix of blends, Coffee Planet roasts more than 2,500 tonnes of coffee annually, Coffee Planet boasts over 20 international and local partners. A fusion of the World’s finest 100% Arabica specialty coffees and the rich theme and heritage of the Arabian Peninsula, Coffee Planet is at the forefront of the fast-growing specialty coffee segment. Ethically sourcing the finest beans direct from the World’s best farmers in over 23 countries, Coffee Planet produces premium-grade coffee with elevated taste, rich aromas, complex profiles and a soothing finish.

Coffee Planet continues its exponential growth within the 8 channels operated, including convenience stores, food service, office coffee supply, hotels, retail, international distribution,

Coffee Planet coffee shop franchising, and at the heart of the business, its roasting facility, which is open to private label partnering. The roastery is capable of producing in excess of 300 tonnes of coffee and three million capsules per month.

Due to the company’s continued growth and the increasing demand for specialty coffee, Coffee Planet has sights on other emerging markets, with the first few cafes to debut in Saudi Arabia later this year, plus additional cafe locations opening within the UAE in 2023.

World of Coffee

Date: January 11-13th

Location: Za’abeel Halls 5 & 6, Dubai World Trade Centre (DWTC)

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