Swedish coffee brand launches in the UK

New listings in Tesco and Ocado sees Swedish coffee brand, Löfbergs, brought to the UK for the first time.

Looking to emulate its Swedish success in the UK, Löfbergs brings a flavourful line up of coffee to supermarket shelves. In its homeland, Löfbergs roasts more than 30,000 tonnes of sustainably sourced coffee and has seen turnovers of more than £200m.

Available on shelf now, the range comprises of three different flavours including Organic Dark Roast, Organic Medium and Single Origin Brazil in 450g packs of ground coffee, as well as whole bean options.

Löfbergs is a brand that does things differently and this is reflected in its unique pack design, which is not only eye-catching for the consumer, but its format means customers can get greater value for money. The 450g brick-style packs can make between 55-75 cups of coffee, nearly 20 more than more traditional pack formats.

Löfbergs’ impact goes beyond value for money, it’s a coffee brand with purpose. By reducing waste and supporting small-scale farmers, the coffee wholeheartedly respects people and the planet – from bean to cup. They’re also the world’s largest buyer of organic and fairtrade certified coffee. So, whether you prefer smooth and chocolatey or sweet berry coffee profiles, there will be an option for everyone.

As part of its commitment to sustainable coffee, Löfbergs has several initiatives and accomplishments including:

  • Buying coffee directly from the countries where it’s grown, helping to support local economies
  • Ensuring it’s 100% certified sustainable coffee
  • Being one of the world’s largest buyers of organic and Fairtrade coffee
  • Its development has helped over 105,000 small-scale coffee growers
  • Using fossil-free fuel to roast coffee and climate-friendly packaging
  • Löfbergs’ climate impact has reduced by 73% since 2005

Wilson Clarke, MD for Löfbergs UK, commented on the UK launch:

“By bringing the number one Swedish coffee brand over to the UK, we are excited to show off a taste of Swedish heritage to the British people. Löfbergs is a company that cares, not just about people but the planet and, as such, we are on course to be 100% circular by 2030.

“We have been working on perfecting the taste of our products since we began over a hundred years ago, so consumers can expect coffee that does more than just satisfy their caffeine cravings.”

The Löfbergs Range

Timeline Description automatically generatedOrganic Dark Roast Ground Coffee

450g

 

Rich and fruity with a complex chocolatey flavour profile. The dark roast mixes an aroma of dark chocolate and wild berries, leaving a seductive finish on the palate.

Roast – 4Body – 3Acidity – 3

RRP: £5.00

Stockists: Tesco and Ocado

Timeline Description automatically generated

Organic Medium Roast Ground Coffee

450g

Sweet and smooth notes from South & Central America and East Africa makes this Organic blend as tempting as it is eco-friendly. This medium roast, 100% Arabica coffee combines sweet berry flavours with milk chocolate to leave an elegant aftertaste.

Roast – 2Body – 2Acidity – 4

RRP: £5.00

Stockists: Tesco and Ocado

Timeline Description automatically generated

Single Origin Brazil Ground Coffee

450g

 

Smooth and round, made with 100% Arabica peaberries, this coffee is also known as the Pearl of Coffee. Brew a pot of this smooth and sweet coffee with notes of fudge and hazelnuts for a long-lasting aftertaste.

Roast – 3Body – 4Acidity – 1

RRP: £5.00

Stockists: Tesco and Ocado

 

Timeline Description automatically generatedSingle Origin Brazil Whole Beans

1kg

 

A big bag full of 100% Arabica Beans from Brazil. With a medium roast, the notes of caramel and milk chocolate make a brew of this coffee irresistible.

Roast – 3

Body –   4

Acidity – 1

RRP: £9.00

Stockists: Tesco

 

 

Timeline Description automatically generatedSingle Origin Brazil Whole Beans

400g

Slow roasted 100% Arabica beans produce the premium taste and quality Löfbergs is known for. This carefully roasted, medium coffee highlights the sweet notes of fudge and hazelnuts for the perfect cup.

Roast – 3

Acidity – 1

Body – 4

RRP: £5.00

Stockists: Tesco

For more information, please visit: Lofbergs.co.uk

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