Baileys Deliciously Light partners with Lavazza
Image: Baileys
Cold brew coffee is always a good idea, at least when Baileys Deliciously Light is included! To help kick off National Coffee Day and settle the year-round iced coffee debate once and for all, Baileys Deliciously Light Liqueur has teamed up with Lavazza, the 127-year old Italian coffee company, to offer more ways to enjoy a cold cup of joe no matter what season with just two simple ingredients: Baileys Deliciously Light and Lavazza’s Ready-To-Drink Organic Cold Brew Coffees.
Just in time for National Coffee Day on 29 September, Baileys Deliciously Light and Lavazza are releasing five new cold brew coffee recipes featuring cream from Ireland and the rich cocoa and vanilla flavours of Baileys paired with Lavazza’s line of four organic RTD Cold Brew coffee cans: Classic Cold Brew, Nitro Cold Brew, Cappuccino Cold Brew with Milk, and Double Shot Cold Brew with Oat Milk.
“Baileys Deliciously Light is such a delicious and versatile product, and paired with Lavazza’s ready-to-drink cold brew cans provides a simple yet innovative way to treat yourself to an iced coffee anytime, anywhere,” says Stacey Cunningham, director of Baileys & Liqueurs, Diageo North America. “Iced coffee always comes down to personal preference so we’re excited to partner with Lavazza to offer new and unique recipes for every type of coffee drinker perfect for various occasions including daytime celebrations, brunch and many more.”
If you’re in need of a Baileys and coffee restock, looking to gift the coffee aficionado in your life or just want to whip up some of the new cold brew coffee cocktails for your next get together, Baileys Deliciously Light and Lavazza in partnership with Cocktail Courier are releasing the Deliciously Light Cold Brew Kit so you can easily recreate the new recipes from the comfort of your own home. The cocktail kit includes a bottle of Baileys Deliciously Light, a variety pack of Lavazza’s organic ready-to-drink Cold Brew cans, two tumblers to sip with friends, a milk frother, sphere ice cube mold, and garnishes to top it all off.
“As the popularity of the year-round cold brew coffee drink continues to rise, we’re thrilled to partner with Baileys Deliciously Light to offer original recipes that are easy-to-make yet elevated,” says Jonathan Lehr, marketing director of Lavazza Group. “The blend of Baileys’ signature creamy flavours combined with Lavazza’s premium organic ready-to-drink cold brew cans creates a melt-in-your-mouth-taste experience that we can’t wait for everyone to try!”
Baileys Deliciously Light is the brand’s lightest indulgence yet, made with 40% less sugar and 40% less calories than Baileys Original Irish Cream* and is currently available wherever fine spirits-based beverages are sold for a suggested retail price of $23.99 for a 750ml bottle. Enjoy Baileys Deliciously Light over ice, chilled, in a smoothie or with hot, iced or whipped coffee so you now have more occasions to treat yourself including daytime celebrations, brunch and many more. Lavazza’s Ready-to-Drink Organic Cold Brew is the only one of its kind to be made with USDA Certified Organic, Rainforest Alliance Certified, 100% Arabica coffee. All four flavours are available for $3.49 MSRP and can be purchased at LavazzaUSA.com, Amazon.com, Eataly, Stop & Shop, Food Lion locations and more. For more information, please visit www.BAILEYS.com or LavazzaUSA.com.