The New York Coffee Festival returns to the Big Apple
Image: Allegra Group/New York Coffee Festival
The New York Coffee Festival is celebrating its return to the ‘city that never sleeps’ for the first time since 2019. The event will be taking over the Metropolitan Pavilion in New York City from 7-9 October, bringing together a mélange of coffee, tea, food, cocktails, live music, art and more.
Coffee beginners and aficionados alike can look forward to unlimited tastings and presentations from over 100 innovative exhibitors in coffee, tea and more, including: Slayer Espresso Machines, Nguyen Coffee Roasters, Raaka Chocolate, Parlor Coffee, Blank Street, Variety Coffee Roasters, Bluestone Lane, Sweetleaf Coffee Roasters, Oatly, Bodum, Rishi Tea, Battenkill Valley Creamery, Roe & Coe Irish Whiskey, Barista Attitude, among many others. The three-day festival will also feature The Lab program with interactive demonstrations, educational workshops, talks and tastings, The Coffee Music Project featuring acts from NYC and beyond, and The Coffee Art Project showcasing the creativity and talents of emerging and established artists. Other highlights include:
- Coffee Masters NYC: multi-discipline global barista tournament which has taken place annually at The London, New York and Los Angeles Coffee Festivals since 2015. Judged by a panel of industry figureheads, the fast-paced knockout battle format of Coffee Masters™ sees 16 baristas showcase their skills head-to-head across a broad range of disciplines: Cupping, Brewing, Latte Art, The Order and Signature Drink, plus Espresso Blend for those who successfully make it to the semi-finals.
- Latte Art Live: where the world’s best baristas set to pour magical creations. Expect a series of throw downs, showcases and hands-on workshops at The New York Coffee Festival.
- The Coffee Cocktail Bar: will be serving a range of indulgent coffee cocktails.
- The Village: where attendees can discover innovative products, cutting edge brands and exciting new businesses. They’ll be able to meet the personalities behind 2022’s coolest local brands and small businesses, in addition to catching inspiration from awesome technology, next-level coffee brewing equipment, and the freshest micro-roasters.
- The Movie Room: an area showcasing films depicting different aspects of coffee and coffee culture. Our independent short films are brought to you by the Coffee Art Project: Film Edition. The Coffee Art Project is a high profile, international art competition aimed at showcasing the talents of emerging and established artists, with work linked to the theme of coffee and coffee culture.
- The Sensory Experience, a fully immersive sensory maze, debuted at the New York Coffee Festival in 2017. After a brief meditation to focus the mind and enhance the olfactory and gustatory connection, sensory leaders will guide participants through a series of aromatic and tasting encounters designed to expand perception of flavour.
This year’s event will also be in conjunction with the New York’s Best Barista competition, which is looking for a barista who is committed to excellence in coffee making and who goes above and beyond to make an impact in their community. New Yorkers will be invited to vote for their local barista and the winner will be announced at The New York Coffee Festival. The winning barista will receive a trip to London, Paris, or Milan, where they will be able to make coffee with top international baristas. Those who vote will be entered for a chance to win tickets to The New York Coffee Festival.
In addition to offering delicious street food, coffee cocktails, live music and coffee-inspired art, 100% of profits are donated to Project Waterfall, partnering with NYC-based charity: water to deliver life-changing water projects in coffee-growing regions. Since 2011, Project Waterfall has raised over USD $2 million, bringing clean water to more than 60,000 people across seven countries. Learn more about Project Waterfall at projectwaterfall.org and charity: water at charitywater.org.
Commenting on this year’s festival, Allegra Group CEO, Jeffrey Young said, “We’re delighted to be back in New York City! The last three years have been incredibly challenging for the hospitality industry and the coffee world has been no exception. We look forward to sharing this celebration of the vibrant NYC coffee community and showcasing every step from farmers to roasters to all the wonderful baristas, and everything in between. And all supporting the great cause of Project Waterfall and charity: water!”
Tickets for The New York Coffee Festival are now on sale at: newyorkcoffeefestival.com.