Ethical Bean invites coffee lovers to roast and recycle with TerraCycle
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Ethical Bean is scaling up their sustainability initiatives to help consumers show their love for coffee and the environment. In partnership with international recycling leader TerraCycle, the 100% fairtrade and organic coffee company is launching a free, easy way to recycle all brands of flexible coffee bags. In addition to recycling coffee packaging, for every shipment of coffee bags sent to TerraCycle, collectors earn TerraCycle points that can be used towards a donation to a non-profit, school or charitable organization of their choice.
Participation in the Ethical Bean Coffee Bag Recycling Program is easy and free. Consumers can sign up to participate on the TerraCycle program page at https://www.terracycle.com/en-CA/brigades/ethical–bean-en-ca. The next steps are simple. Grab an available box, perhaps one from a recent delivery, and when the coffee bag (from any brand) is empty, drop it in. Once the box is full, consumers sign into their account, download the free shipping label and return the collected waste to TerraCycle. Once received, the packaging will be cleaned and melted into hard plastic that can be remolded to make new recycled products, such as park benches and picnic tables.
“Through our partnership with Ethical Bean, together we are working to brew up new solutions to reduce coffee packaging waste,” said Tom Szaky, TerraCycle founder and CEO. “It’s through initiatives like the Ethical Bean Coffee Recycling Program that we see the true power of collective action and recognize how one small act of an individual can bring about positive change.”
The Ethical Bean Coffee Bag Recycling Program is open to any interested individual, school, office, or community organization. For more information on TerraCycle’s recycling programs, visit www.terracycle.com.